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Name
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VANČURA Matěj 
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Acad. Yr.
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2003/2004
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Assigning department
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TIMS
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Date of defence
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Jan 30, 2006
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Type of thesis
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Bachelor's thesis
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Thesis status
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Thesis finished and defended successfully (DUO).
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Completeness of mandatory entries
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 - The following mandatory fields are not filled in for this Thesis.: Title in English
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Main topic
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Reklama - nový fenomén společnosti
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Main topic in English
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Advertising as a new social phenomenon
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Title according to student
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Reklama - nový fenomén společnosti
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English title as given by the student
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-
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Parallel name
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-
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Subtitle
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-
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Thesis supervisor
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Šnitr Jan, Dr.
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External examiner
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Mazánková Libuše, PaedDr. Dr.
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Annotation
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Bakalářská práce se zabývá fenoménem reklamy v naší moderní společnosti a jeho souvislostí s marketingem, public relations a psychologií.
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Annotation in English
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The bachelors paper examines the phenomenon of advertisement in our modern society and its relation with marketing, public relations and psychology.
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Keywords
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Reklama, marketing, marketingový mix, komunikace, média, psychologie
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Keywords in English
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Advertisement, marketing, marketing mix, communication, media, psychology
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Length of the covering note
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52 s.
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Language
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CZ
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Annotation
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Bakalářská práce se zabývá fenoménem reklamy v naší moderní společnosti a jeho souvislostí s marketingem, public relations a psychologií.
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Annotation in English
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The bachelors paper examines the phenomenon of advertisement in our modern society and its relation with marketing, public relations and psychology.
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Keywords
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Reklama, marketing, marketingový mix, komunikace, média, psychologie
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Keywords in English
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Advertisement, marketing, marketing mix, communication, media, psychology
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Research Plan
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-
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Research Plan
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-
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Recommended resources
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-
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Recommended resources
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-
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Týká se praxe
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No
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Enclosed appendices
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-
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Appendices bound in thesis
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-
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Taken from the library
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No
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Full text of the thesis
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Appendices
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Reviewer's report
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Supervisor's report
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Defence procedure record file
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