Ve 21. stoleti se s pomoci komunikacnich technologii zdroj bohatstvi a hospodarskeho rustu presunul z masove vyroby na inovativni produkty a sluzby zamerene na lidi. Cilem teto diplomove prace je zlepsit podnikatelsky ekosystem ve Zlinskem kraji, zejmena prostrednictvim inovaci a podnikani, a take poskytovanim politickeho poradenstvi (napriklad poradenstvi se zamerenim na podpurne cinnosti jako je design a marketing). Podnikani a inovace jsou vysledkem mnoha faktoru, ale nejdulezitejsimi faktory jsou podpora podnikatelu, vzdelana pracovni sila a dobre naplanovana vladni politika. Vysledkem je doporuceni pro mistni i narodni vlady, jako je prilakani zahranicnich investoru a talentu, zvysovani kvality zivota ve Zlinskm kraji, podnikatelska viza, propagace mesta na mezinarodni urovni a poskytovani podpurnych aktivit pro potencialni podnikatele .
Annotation in English
In the 21st century, with the help of communication technology, the source of wealth and economic growth has shifted from mass production to innovative products and services centered on people. The aim of the thesis theme is to improve entrepreneurial ecosystem in the Zlin Region, mainly through innovation and entrepreneurship and providing policy advices (for example focusing on supporting activities such as design and marketing). Entrepreneurship and innovation are the result of many factors, but the most important factors are to encourage entrepreneurs, a well-educated workforce and a well-planned government policy. As a result, we recommended policies to the both local and national governments, such as attracting foreign investors and talents, by increasing the quality of life of Zlin Region, entrepreneurship visa, advertising the city in the international area and providing supporting activities for potential entrepreneurs.
Keywords
Inovace, Obchodni Ekosystem, Podnikani, Startup, Zlinsky kraj
Keywords in English
Business Ecosystem, Entrepreneurship, Innovation, Startup, Zlin Region,
Length of the covering note
72 p. (94.210 character)
Language
AN
Annotation
Ve 21. stoleti se s pomoci komunikacnich technologii zdroj bohatstvi a hospodarskeho rustu presunul z masove vyroby na inovativni produkty a sluzby zamerene na lidi. Cilem teto diplomove prace je zlepsit podnikatelsky ekosystem ve Zlinskem kraji, zejmena prostrednictvim inovaci a podnikani, a take poskytovanim politickeho poradenstvi (napriklad poradenstvi se zamerenim na podpurne cinnosti jako je design a marketing). Podnikani a inovace jsou vysledkem mnoha faktoru, ale nejdulezitejsimi faktory jsou podpora podnikatelu, vzdelana pracovni sila a dobre naplanovana vladni politika. Vysledkem je doporuceni pro mistni i narodni vlady, jako je prilakani zahranicnich investoru a talentu, zvysovani kvality zivota ve Zlinskm kraji, podnikatelska viza, propagace mesta na mezinarodni urovni a poskytovani podpurnych aktivit pro potencialni podnikatele .
Annotation in English
In the 21st century, with the help of communication technology, the source of wealth and economic growth has shifted from mass production to innovative products and services centered on people. The aim of the thesis theme is to improve entrepreneurial ecosystem in the Zlin Region, mainly through innovation and entrepreneurship and providing policy advices (for example focusing on supporting activities such as design and marketing). Entrepreneurship and innovation are the result of many factors, but the most important factors are to encourage entrepreneurs, a well-educated workforce and a well-planned government policy. As a result, we recommended policies to the both local and national governments, such as attracting foreign investors and talents, by increasing the quality of life of Zlin Region, entrepreneurship visa, advertising the city in the international area and providing supporting activities for potential entrepreneurs.
Keywords
Inovace, Obchodni Ekosystem, Podnikani, Startup, Zlinsky kraj
Keywords in English
Business Ecosystem, Entrepreneurship, Innovation, Startup, Zlin Region,
Research Plan
Introduction Define the objectives and the application methods used in the Master Thesis. I. Theoretical Part
Compile the theoretical information about e-commerce; business models, forms, logistics, tools, and technical details.
II. Practical Part
Gathering data and making analysis of Turkish export capacity and its future potential and targets.
Prepare a new e-commerce platform to improve the marketing potential of Turkish Export Goods in a global manner.
Evaluate the project with project management techniques including risk, time, and cost analysis.
Conclusion
Research Plan
Introduction Define the objectives and the application methods used in the Master Thesis. I. Theoretical Part
Compile the theoretical information about e-commerce; business models, forms, logistics, tools, and technical details.
II. Practical Part
Gathering data and making analysis of Turkish export capacity and its future potential and targets.
Prepare a new e-commerce platform to improve the marketing potential of Turkish Export Goods in a global manner.
Evaluate the project with project management techniques including risk, time, and cost analysis.
Conclusion
Recommended resources
BOARDMAN, Rosy, et al. \emph{Social Commerce}. Springer International Publishing, 2019. 277 s. ISBN 978-3-030-03617-1. OECD, \emph{Unpacking E-commerce: Business Models, Trends and Policies}. OECD Publishing, 2019, 114 s. ISBN 978-92-64-78418-5. SHAW, MLNMJ; STRADER, Troy J. \emph{Sustainable e-Business Management}. 2010. 180 s. ISBN 978-3-642-15140-8. SIMS, L. \emph{Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today's Competitive Marketplace}. Apress, 2018, 179 s. ISBN 978-1-4842-3846-2. TURBAN, E., OUTLAND, J., KING, D., LEE, J., LIANG, T. and TURBAN, D. \emph{Electronic Commerce 2018}. Springer International Publishing, 2018, 653 s. ISBN 978-3-319-58715-8. WIRTZ, Bernd W., et al. \emph{Digital business models}. Springer International Publishing, 2019. 252 s. ISBN 978-3-030-13005-3. XU, J.J. et al. \emph{The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business}, Springer International Publishing, 2019, 198 s. ISBN 978-3-030-22784-5.
Recommended resources
BOARDMAN, Rosy, et al. \emph{Social Commerce}. Springer International Publishing, 2019. 277 s. ISBN 978-3-030-03617-1. OECD, \emph{Unpacking E-commerce: Business Models, Trends and Policies}. OECD Publishing, 2019, 114 s. ISBN 978-92-64-78418-5. SHAW, MLNMJ; STRADER, Troy J. \emph{Sustainable e-Business Management}. 2010. 180 s. ISBN 978-3-642-15140-8. SIMS, L. \emph{Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today's Competitive Marketplace}. Apress, 2018, 179 s. ISBN 978-1-4842-3846-2. TURBAN, E., OUTLAND, J., KING, D., LEE, J., LIANG, T. and TURBAN, D. \emph{Electronic Commerce 2018}. Springer International Publishing, 2018, 653 s. ISBN 978-3-319-58715-8. WIRTZ, Bernd W., et al. \emph{Digital business models}. Springer International Publishing, 2019. 252 s. ISBN 978-3-030-13005-3. XU, J.J. et al. \emph{The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business}, Springer International Publishing, 2019, 198 s. ISBN 978-3-030-22784-5.
Týká se praxe
No
Enclosed appendices
1 CD-ROM, 1 HARD COVER BINDING, 1 SOFT COVER BINDING
