The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism.
Annotation in English
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism.
Keywords
Digital marketing, tourism, market access, strategy, digital marketing platforms and tools, Michael Porter's 5 forces, SWOT, quantitative research, qualitative research, planning, sustainable development, handicraft, handicraft villages, traditional villages
Keywords in English
Digital marketing, tourism, market access, strategy, digital marketing platforms and tools, Michael Porter's 5 forces, SWOT, quantitative research, qualitative research, planning, sustainable development, handicraft, handicraft villages, traditional villages
Length of the covering note
71 p. (115366 characters)
Language
AN
Annotation
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism.
Annotation in English
The aim of this study is to create project documentation for the sustainability development for the tourism in Thua Thien Hue province and Vietnam with the section of handicraft products in traditional villages in the province. Through this research, it is indicated that the problem that villages are facing to adopt digital marketing in the new market access of tourism. Based on that the author gives the strategy that most suitable to those businesses for the initial adopting to digital marketing as well as tools and platforms that is most suitable. The solution is also given by training course for handicraft villages to solve the problem of tourism market access. They will benefit from this project of enhancing knowledge and experience in digital marketing for tourism.
Keywords
Digital marketing, tourism, market access, strategy, digital marketing platforms and tools, Michael Porter's 5 forces, SWOT, quantitative research, qualitative research, planning, sustainable development, handicraft, handicraft villages, traditional villages
Keywords in English
Digital marketing, tourism, market access, strategy, digital marketing platforms and tools, Michael Porter's 5 forces, SWOT, quantitative research, qualitative research, planning, sustainable development, handicraft, handicraft villages, traditional villages
Research Plan
Introduction Define the objectives and the application methods used in the Master thesis.
Theoretical part
Study the theoretical background of craft villages served tourism purpose and the role of digital marketing to develop the market access.
Practical part
Analyze the forces of craft products based on 5 forces of Michael Porter.
Analyze the current situation in craft villages in applying digital marketing for tourism.
Based on the research results suggest a project proposing an effective digital marketing applications in details.
Make appropriate training sections for promoting projects.
Conclusion
Research Plan
Introduction Define the objectives and the application methods used in the Master thesis.
Theoretical part
Study the theoretical background of craft villages served tourism purpose and the role of digital marketing to develop the market access.
Practical part
Analyze the forces of craft products based on 5 forces of Michael Porter.
Analyze the current situation in craft villages in applying digital marketing for tourism.
Based on the research results suggest a project proposing an effective digital marketing applications in details.
Make appropriate training sections for promoting projects.
Conclusion
Recommended resources
FILL, Chris. Marketing Communications: Contexts, strategies and applications. 4th edition. New York: Pearson Education, 2006. 911 s. ISBN 0-273-68772-7.
KOTLER, Philip and Kevin Lane KETLER. Marketing management. 12. vyd Praha: Grada Publishing, a.s, 2007. 792s. ISBN 978-80-247-1359-5.
MORRISON, A. M. Marketing of Hospitality and Tourism. Ed. Victoria Publishing, 1995, ISBN 80-85605-90-2.
RYAN, Damian. Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd ed. London: Kogan Page, 2014, 409 s. ISBN 978-0-7494-7102-6.
SAFKO, Lon. The social media bible: tactics, tools and strategies for business success. 3rd ed. Hoboken: John Wiley and Sons, c2012, 622 s. ISBN 978-1-118-26974-9.
Recommended resources
FILL, Chris. Marketing Communications: Contexts, strategies and applications. 4th edition. New York: Pearson Education, 2006. 911 s. ISBN 0-273-68772-7.
KOTLER, Philip and Kevin Lane KETLER. Marketing management. 12. vyd Praha: Grada Publishing, a.s, 2007. 792s. ISBN 978-80-247-1359-5.
MORRISON, A. M. Marketing of Hospitality and Tourism. Ed. Victoria Publishing, 1995, ISBN 80-85605-90-2.
RYAN, Damian. Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd ed. London: Kogan Page, 2014, 409 s. ISBN 978-0-7494-7102-6.
SAFKO, Lon. The social media bible: tactics, tools and strategies for business success. 3rd ed. Hoboken: John Wiley and Sons, c2012, 622 s. ISBN 978-1-118-26974-9.
