- The following mandatory fields are not filled in for this Thesis.: Title according to student, Title in English, Annotation, Annotation in English, Keywords, Keywords in English, Enclosed appendices, Length of thesis, Final thesis in electronic form
Main topic
Návrh propagační strategie nového výrobku - uvedení na trh nového automobilu BMW řady 1
Main topic in English
Proposal of promotional strategy of a new product - launching on market of the new automobile BMW line 1