The company I have chosen to analyze in my thesis is the Finnish mobile phone giant Nokia with respect to its competitors. The thesis will deal with what is the present mobile market in India and the prospect of growth for the mobile handset companies and the Indian Telecommunication industry. Then it will be followed by analyzing Nokia?s market position in India and globally with respect to its competitors. It will deal with presenting the com-pany structure and overall view on the size and sales of the company. My thesis will go on a step by step process with the description from the macro level of the Indian Telecommunication industry then narrowing with the brief introduction of Nokia and its corporate objectives and the marketing processes followed by environmental (PEST analy-sis). To support my hypothesis I will do the competitive analysis on the basis of SWOT analysis and Porter?s five forces and PEST analysis and at last will formulate a innovative marketing strategy for Nokia in the Indian Market.
Annotation in English
The company I have chosen to analyze in my thesis is the Finnish mobile phone giant Nokia with respect to its competitors. The thesis will deal with what is the present mobile market in India and the prospect of growth for the mobile handset companies and the Indian Telecommunication industry. Then it will be followed by analyzing Nokia?s market position in India and globally with respect to its competitors. It will deal with presenting the com-pany structure and overall view on the size and sales of the company. My thesis will go on a step by step process with the description from the macro level of the Indian Telecommunication industry then narrowing with the brief introduction of Nokia and its corporate objectives and the marketing processes followed by environmental (PEST analy-sis). To support my hypothesis I will do the competitive analysis on the basis of SWOT analysis and Porter?s five forces and PEST analysis and at last will formulate a innovative marketing strategy for Nokia in the Indian Market.
Keywords
Nokia, mobile handset market , customer base, marketing Strategy, SWOT Analysis, Marketing Strategy, Indian Mobile market
Keywords in English
Nokia, mobile handset market , customer base, marketing Strategy, SWOT Analysis, Marketing Strategy, Indian Mobile market
Length of the covering note
110
Language
AN
Annotation
The company I have chosen to analyze in my thesis is the Finnish mobile phone giant Nokia with respect to its competitors. The thesis will deal with what is the present mobile market in India and the prospect of growth for the mobile handset companies and the Indian Telecommunication industry. Then it will be followed by analyzing Nokia?s market position in India and globally with respect to its competitors. It will deal with presenting the com-pany structure and overall view on the size and sales of the company. My thesis will go on a step by step process with the description from the macro level of the Indian Telecommunication industry then narrowing with the brief introduction of Nokia and its corporate objectives and the marketing processes followed by environmental (PEST analy-sis). To support my hypothesis I will do the competitive analysis on the basis of SWOT analysis and Porter?s five forces and PEST analysis and at last will formulate a innovative marketing strategy for Nokia in the Indian Market.
Annotation in English
The company I have chosen to analyze in my thesis is the Finnish mobile phone giant Nokia with respect to its competitors. The thesis will deal with what is the present mobile market in India and the prospect of growth for the mobile handset companies and the Indian Telecommunication industry. Then it will be followed by analyzing Nokia?s market position in India and globally with respect to its competitors. It will deal with presenting the com-pany structure and overall view on the size and sales of the company. My thesis will go on a step by step process with the description from the macro level of the Indian Telecommunication industry then narrowing with the brief introduction of Nokia and its corporate objectives and the marketing processes followed by environmental (PEST analy-sis). To support my hypothesis I will do the competitive analysis on the basis of SWOT analysis and Porter?s five forces and PEST analysis and at last will formulate a innovative marketing strategy for Nokia in the Indian Market.
Keywords
Nokia, mobile handset market , customer base, marketing Strategy, SWOT Analysis, Marketing Strategy, Indian Mobile market
Keywords in English
Nokia, mobile handset market , customer base, marketing Strategy, SWOT Analysis, Marketing Strategy, Indian Mobile market
Research Plan
Introduction
I. Theoretical Background
Explore literature on the topic of the marketing strategy and the mobile industry.
II. Practical Application
Analyse the India´s mobile market.
Identify crucial factors for the marketing strategy development.
Develop project on the marketing strategy in the mobile company in India.
Elaborate on cost, risk and time analysis of the project.
Conclusion
Research Plan
Introduction
I. Theoretical Background
Explore literature on the topic of the marketing strategy and the mobile industry.
II. Practical Application
Analyse the India´s mobile market.
Identify crucial factors for the marketing strategy development.
Develop project on the marketing strategy in the mobile company in India.
Elaborate on cost, risk and time analysis of the project.
Conclusion
Recommended resources
[1] CURWEN, P.; WHALLEY, J. The Internationalisation of Mobile Telecommunications: Strategic Challenges in a Global Market. 1st edition. Southern Illinois University, Edwardsville, US: Edward Elgar Pub, 2009. 276p. ISBN 1848441118.
[2] KOTLER, P. Marketing management. 10th edition. Upper Saddle River: Prentice-Hall, 2000. 718p. ISBN 0-13-012217-3.
[3] MCCARTHY, E. J.; PERREAULT, R.; William D. Essentials of marketing. 5th edition. Homewood: Richard Irwin, 1991. 526 p. ISBN 0-256-09323-7.
[4] PICKTON, D.; BRODERICK, A. Integrated marketing communications. 2nd edition. Harlow: Pearson Education, 2005. 761p. ISBN 0-273-67645-8.
[5] PREISSL, B.; HAUCAP, J.; CURWEN, P. Telecommunication Markets: Drivers and Impediments. 1st edition. Heidelberg: Physica-Verlag Heidelberg, 2009. 529p. ISBN 3790820814.
Recommended resources
[1] CURWEN, P.; WHALLEY, J. The Internationalisation of Mobile Telecommunications: Strategic Challenges in a Global Market. 1st edition. Southern Illinois University, Edwardsville, US: Edward Elgar Pub, 2009. 276p. ISBN 1848441118.
[2] KOTLER, P. Marketing management. 10th edition. Upper Saddle River: Prentice-Hall, 2000. 718p. ISBN 0-13-012217-3.
[3] MCCARTHY, E. J.; PERREAULT, R.; William D. Essentials of marketing. 5th edition. Homewood: Richard Irwin, 1991. 526 p. ISBN 0-256-09323-7.
[4] PICKTON, D.; BRODERICK, A. Integrated marketing communications. 2nd edition. Harlow: Pearson Education, 2005. 761p. ISBN 0-273-67645-8.
[5] PREISSL, B.; HAUCAP, J.; CURWEN, P. Telecommunication Markets: Drivers and Impediments. 1st edition. Heidelberg: Physica-Verlag Heidelberg, 2009. 529p. ISBN 3790820814.
