Browse IS/STAG - Portál UTB

Skip to page content
Website UTB
Portal title page UTB
Anonymous user Login Česky
Browse IS/STAG
Login Česky
  • Welcome
  • Browse IS/STAG
  • Applicant
  • Graduate
  • Web services
  • ECTS
  • User Info
Welcome
Browse IS/STAG
Information for applicantsElectronic applicationECTS arrivals
Getting startedAlumni ClubAbsolvent - website
Web services
ECTS
User Info

1st level navigation

  • Welcome
  • Browse IS/STAG
  • Applicant
  • Graduate
  • Web services
  • ECTS
  • User Info
User disconnected from the portal due to long time of inactivity.
Please, click this link to log back in.
(Sessions are disconnected after 240 minutes of inactivity. Note that mobile devices may get disconnected even sooner).

Prohlížení IS/STAG (S025)

Help

Main menu for Browse IS/STAG

  • Programmes and specializations.
  • Courses
  • Departments
  • Lecturers
  • Students
  • Examination dates
  • Timetable events
  • Theses, selected item
  • Pre-regist. study groups
  • Rooms
  • Rooms – all year
  • Free rooms – Semester
  • Free rooms – Year
  • Capstone project
  • Times overlap
  •  
  • Title page
  • Calendar
  • Help

Search for a Thesis

Print/export:  Bookmark this link in your browser so that you may quickly load this IS/STAG page in the future.
Only logged-in user will see student personal numbers.

Dates found, count: 1

Search result paging

Found 1 records Print Export to xls List URL
  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail KINCLOVÁ Includes the selected person into the timetable overlap calculation. Hana Analysis of Customers' Satisfaction in the Hotel CENTRO Hustopeče a.s. Analysis of Customers' Satisfaction in the Hotel CENTRO Hustopeče a.s. Thesis finished and defended successfully (DUO).   Benyahya Petra Svobodová Dagmar Bachelor's thesis 1308002400000 14.06.2011 Analysis of Customers' Satisfaction in the Hotel CENTRO Hustopeče a.s. Thesis finished and defended successfully (DUO).
Hana KINCLOVÁ Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Analysis of Customers' Satisfaction in the Hotel CENTRO Hustopeče a.s.

  • Basic data
The document you are accessing is protected by copyright law. Unauthorised use may lead to criminal sanctions.
Name KINCLOVÁ Hana Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2010/2011
Assigning department UAA
Date of defence Jun 14, 2011
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Analýza spokojenosti zákazníků hotelu CENTRO Hustopeče a.s.
Main topic in English Analysis of Customers' Satisfaction in the Hotel CENTRO Hustopeče a.s.
Title according to student Analysis of Customers' Satisfaction in the Hotel CENTRO Hustopeče a.s.
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Benyahya Petra, Ing. Ph.D.
External examiner Svobodová Dagmar, Ing. MSc.
Annotation Tato bakalářská práce se zaměřuje na spokojenost zákazníků hotelu CENTRO Hustopeče a.s. Cílem práce je analyzovat celkovou spokojenost zákazníků a zjistit, jaký je jejich názor na možnou výstavbu wellness centra. Teoretická část se zabývá spokojeností zákazníků, marketingem služeb a konkrétními kroky marketinkového výzkumu. Praktická část obsahuje představení společnosti a analýzu spokojenosti zákazníků a jejich názoru na wellness centrum. Na základě získaných poznatků autor dává doporučení, která mohou pomoci ke zvýšení spokojenosti zákazníků.
Annotation in English This bachelor thesis focuses on customers' satisfaction in hotel CENTRO Hustopeče a.s. The aim of thesis is to analyze overall customers' satisfaction and to find out their opinion about possible building of wellness centre. The theoretical part deals with customers' satisfaction, service marketing and particular steps of marketing research. The practical part includes the introduction of company and the survey of customers' satisfaction and their opinion about wellness centre. Based on acquired findings, the author gives recommendations that should help to increase customers' satisfaction.
Keywords spokojenost zákazníků, marketing služeb, marketingový výzkum, průzkum pomocí dotazníků
Keywords in English customers' satisfaction, service marketing, marketing research, questionnaire survey
Length of the covering note 52 s. (67 429 znaků)
Language AN
Annotation
Tato bakalářská práce se zaměřuje na spokojenost zákazníků hotelu CENTRO Hustopeče a.s. Cílem práce je analyzovat celkovou spokojenost zákazníků a zjistit, jaký je jejich názor na možnou výstavbu wellness centra. Teoretická část se zabývá spokojeností zákazníků, marketingem služeb a konkrétními kroky marketinkového výzkumu. Praktická část obsahuje představení společnosti a analýzu spokojenosti zákazníků a jejich názoru na wellness centrum. Na základě získaných poznatků autor dává doporučení, která mohou pomoci ke zvýšení spokojenosti zákazníků.
Annotation in English
This bachelor thesis focuses on customers' satisfaction in hotel CENTRO Hustopeče a.s. The aim of thesis is to analyze overall customers' satisfaction and to find out their opinion about possible building of wellness centre. The theoretical part deals with customers' satisfaction, service marketing and particular steps of marketing research. The practical part includes the introduction of company and the survey of customers' satisfaction and their opinion about wellness centre. Based on acquired findings, the author gives recommendations that should help to increase customers' satisfaction.
Keywords
spokojenost zákazníků, marketing služeb, marketingový výzkum, průzkum pomocí dotazníků
Keywords in English
customers' satisfaction, service marketing, marketing research, questionnaire survey
Research Plan Teoretické poznatky vztahující se k marketingu hotelových služeb a zjišťování spokojenosti zákazníků
Představení hotelu CENTRO Hustopeče a.s.
Analýza spokojenosti zákazníků hotelu CENTRO Hustopeče a.s.
Doporučení ke zvýšení spokojenosti zákazníků
Research Plan
Teoretické poznatky vztahující se k marketingu hotelových služeb a zjišťování spokojenosti zákazníků
Představení hotelu CENTRO Hustopeče a.s.
Analýza spokojenosti zákazníků hotelu CENTRO Hustopeče a.s.
Doporučení ke zvýšení spokojenosti zákazníků
Recommended resources Kotler, Philip, John T. Bowen, and James C. Makens. 2010. Marketing for Hospitality and Tourism. 5 ed. Boston: Pearson.
Reid, Robert D., and David C. Bojanic. 2006. Hospitality Marketing Management. 4th ed. New Jersey: John Wiley and Sons.
Saunders, Mark, Philip Lewis, and Adrian Thornhill. 2007. Research Methods for Business Students. 4th ed. Harlow: Prentice Hall/Financial Times.
Szwarc, Paul. 2005. Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think (Market Research in Practice). London: Kogan Page.
Recommended resources
Kotler, Philip, John T. Bowen, and James C. Makens. 2010. Marketing for Hospitality and Tourism. 5 ed. Boston: Pearson.
Reid, Robert D., and David C. Bojanic. 2006. Hospitality Marketing Management. 4th ed. New Jersey: John Wiley and Sons.
Saunders, Mark, Philip Lewis, and Adrian Thornhill. 2007. Research Methods for Business Students. 4th ed. Harlow: Prentice Hall/Financial Times.
Szwarc, Paul. 2005. Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think (Market Research in Practice). London: Kogan Page.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file