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Prohlížení IS/STAG (S025)

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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Konvičný Includes the selected person into the timetable overlap calculation. Lukáš The Marketing Communications of the PSG Zlín Ice-hockey Club The Marketing Communications of the PSG Zlín Ice-hockey Club Thesis finished and defended successfully (DUO).   Kocourek Josef Blažková Barbora Bachelor's thesis 1433800800000 09.06.2015 The Marketing Communications of the PSG Zlín Ice-hockey Club Thesis finished and defended successfully (DUO).
Lukáš Konvičný Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info The Marketing Communications of the PSG Zlín Ice-hockey Club

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Name Konvičný Lukáš Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2014/2015
Assigning department UMJL
Date of defence Jun 9, 2015
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Marketingová komunikace hokejového klubu PSG Zlín
Main topic in English The Marketing Communications of the PSG Zlín Ice-hockey Club
Title according to student The Marketing Communications of the PSG Zlín Ice-hockey Club
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Kocourek Josef, Mgr. Ph.D.
External examiner Blažková Barbora, Mgr. Bc. Ph.D.
Annotation Tato bakalářská práce se zabývá marketingovou komunikací hokejového klubu PSG Zlín. V teoretické části autor popisuje marketingový a komunikační mix, zejména nástroje marketingové komunikace. V praktické části autor aplikuje teoretické poznatky na hokejovém klubu PSG Zlín. Závěrečná část práce je zaměřena na vyhodnocení marketingového výzkumu a následná doporučení.
Annotation in English This bachelor thesis analyses marketing communications of the PSG Zlín ice-hockey club. In the theoretical part, the author describes marketing and communicational mix, particularly marketing communication tools. In the analytical part, the author applies theory on the PSG Zlín ice-hockey club. Final part of this bachelor thesis focuses on marketing research evaluation and subsequent recommendations.
Keywords marketing, marketingový mix, komunikační mix, lední hokej, PSG Zlín, marketingový výzkum
Keywords in English marketing, marketing mix, communication mix, ice-hockey, PSG Zlín, marketing research
Length of the covering note 57 s. (74 386 znaků).
Language AN
Annotation
Tato bakalářská práce se zabývá marketingovou komunikací hokejového klubu PSG Zlín. V teoretické části autor popisuje marketingový a komunikační mix, zejména nástroje marketingové komunikace. V praktické části autor aplikuje teoretické poznatky na hokejovém klubu PSG Zlín. Závěrečná část práce je zaměřena na vyhodnocení marketingového výzkumu a následná doporučení.
Annotation in English
This bachelor thesis analyses marketing communications of the PSG Zlín ice-hockey club. In the theoretical part, the author describes marketing and communicational mix, particularly marketing communication tools. In the analytical part, the author applies theory on the PSG Zlín ice-hockey club. Final part of this bachelor thesis focuses on marketing research evaluation and subsequent recommendations.
Keywords
marketing, marketingový mix, komunikační mix, lední hokej, PSG Zlín, marketingový výzkum
Keywords in English
marketing, marketing mix, communication mix, ice-hockey, PSG Zlín, marketing research
Research Plan Prostudujte a zpracujte teoretická východiska ke stanovenému tématu.
Stanovte výzkumné metody a otázky.
Zpracujte analýzu nástrojů marketingové komunikace hokejového klubu PSG Zlín.
Realizujte dotazníkové šetření.
Vyvoďte závěry a navrhněte doporučení.
Research Plan
Prostudujte a zpracujte teoretická východiska ke stanovenému tématu.
Stanovte výzkumné metody a otázky.
Zpracujte analýzu nástrojů marketingové komunikace hokejového klubu PSG Zlín.
Realizujte dotazníkové šetření.
Vyvoďte závěry a navrhněte doporučení.
Recommended resources Čáslavová, Eva. 2009. Management a marketing sportu. Velké Přílepy: Olympia.
De Pelsmacker, Patrick, Maggie Geuens, and Joeri Van den Bergh. 2003. Marketingová komunikace. Praha: Grada.
Fill, Chris. 2009. Marketing Communications. 5th ed. Harlow: Financial Times Prentice Hall.
Kotler, Philip, and Kevin Lane Keller. 2013. Marketing Management. 14th ed. New Jersey: Prentice Hall.
Kozel, Roman. 2005. Moderní marketingový výzkum. Praha: Grada.
Recommended resources
Čáslavová, Eva. 2009. Management a marketing sportu. Velké Přílepy: Olympia.
De Pelsmacker, Patrick, Maggie Geuens, and Joeri Van den Bergh. 2003. Marketingová komunikace. Praha: Grada.
Fill, Chris. 2009. Marketing Communications. 5th ed. Harlow: Financial Times Prentice Hall.
Kotler, Philip, and Kevin Lane Keller. 2013. Marketing Management. 14th ed. New Jersey: Prentice Hall.
Kozel, Roman. 2005. Moderní marketingový výzkum. Praha: Grada.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis illustrations, graphs
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file