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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail ŠEVČÍKOVÁ Includes the selected person into the timetable overlap calculation. Lenka Application of New Trends in Marketing Communication in Public Sector Application of New Trends in Marketing Communication in Public Sector Thesis finished and defended successfully (DUO).   Kubík Josef Kozák Vratislav, Šefčík Vladimír Doctoral thesis 1257375600000 05.11.2009 Application of New Trends in Marketing Communication in Public Sector Thesis finished and defended successfully (DUO).
Lenka ŠEVČÍKOVÁ Doctoral thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Využití nových trendů v marketingové komunikaci ve veřejném sektoru

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Name ŠEVČÍKOVÁ Lenka Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2004/2005
Assigning department MUMM
Date of defence Nov 5, 2009
Type of thesis Doctoral thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English, Enclosed appendices, Length of thesis
Main topic Využití nových trendů v marketingové komunikaci ve veřejném sektoru
Main topic in English Application of New Trends in Marketing Communication in Public Sector
Title according to student Využití nových trendů v marketingové komunikaci ve veřejném sektoru
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Kubík Josef, doc. Ing. CSc.
External examiner Kozák Vratislav, doc. Ing. Ph.D., Šefčík Vladimír, prof. PhDr. CSc.
Annotation V tezích disertační práce autorka předkládá svůj návrh postupu při plnění cíle disertační práce. Tématem disertační práce jsou nové trendy v marketingové komunikaci a jejich využití ve veřejném sektoru. Hlavním cílem je zjistit zda, v jakých oblastech a jakým způsobem jsou a mohou být nové trendy v marketingové komunikaci ve veřejném sektoru využívány. V úvodu autorka vysvětluje, proč si zvolila dané téma. V druhé kapitole je prezentován současný stav řešené problematiky, vymezeny oblasti "nových marketingových komunikací" a veřejného sektoru. V následující kapitole jsou definovány cíle a hypotézy disertační práce. Ve čtvrté kapitole jsou uvedeny metody a postupy použité při zpracování disertační práce. V páté kapitole jsou specifikovány přínosy disertační práce, a to v rovině teoretické i praktické. V šesté kapitole je nastíněno další pokračování práce. Závěr práce je shrnutím hlavních cílů, úskalí a předností práce.
Annotation in English In thesis of this dissertation work the author submits her procedure suggestion during target fulfilment of the dissertation work. New trends in marketing communication and their application in public sector are the topic of dissertation work. The main target is to find out - if, in which resorts and which way are and can be applied the new trends in marketing communication in public sector. In the introduction the author explains reasons of choice the given topic. The actual state (status quo) of solving problem is presented in the second chapter as well resorts of "new marketing communication" in public sector are delimitated here. Targets and hypotheses of dissertation work are defined in the following chapter. Applied methods and procedures during processing this dissertation work are presented in the fourth chapter. Contributions of dissertation work are specified in the fifth chapter - and this all in theoretical as well as practical base. Further continuation of the work is outlined in the sixth chapter. Main targets, dificulties and assets are resumed in the closing part of the work.
Keywords Marketing ve veřejném sektoru, event marketing, guerillový marketing, virální marketing, digitální marketing, mobilní marketing, product placement, komunikační mix
Keywords in English Marketing in public sector, event marketing, guerilla marketing, viral marketing, digital marketing, mobile marketing, product placement, communication mix.
Length of the covering note -
Language CZ
Annotation
V tezích disertační práce autorka předkládá svůj návrh postupu při plnění cíle disertační práce. Tématem disertační práce jsou nové trendy v marketingové komunikaci a jejich využití ve veřejném sektoru. Hlavním cílem je zjistit zda, v jakých oblastech a jakým způsobem jsou a mohou být nové trendy v marketingové komunikaci ve veřejném sektoru využívány. V úvodu autorka vysvětluje, proč si zvolila dané téma. V druhé kapitole je prezentován současný stav řešené problematiky, vymezeny oblasti "nových marketingových komunikací" a veřejného sektoru. V následující kapitole jsou definovány cíle a hypotézy disertační práce. Ve čtvrté kapitole jsou uvedeny metody a postupy použité při zpracování disertační práce. V páté kapitole jsou specifikovány přínosy disertační práce, a to v rovině teoretické i praktické. V šesté kapitole je nastíněno další pokračování práce. Závěr práce je shrnutím hlavních cílů, úskalí a předností práce.
Annotation in English
In thesis of this dissertation work the author submits her procedure suggestion during target fulfilment of the dissertation work. New trends in marketing communication and their application in public sector are the topic of dissertation work. The main target is to find out - if, in which resorts and which way are and can be applied the new trends in marketing communication in public sector. In the introduction the author explains reasons of choice the given topic. The actual state (status quo) of solving problem is presented in the second chapter as well resorts of "new marketing communication" in public sector are delimitated here. Targets and hypotheses of dissertation work are defined in the following chapter. Applied methods and procedures during processing this dissertation work are presented in the fourth chapter. Contributions of dissertation work are specified in the fifth chapter - and this all in theoretical as well as practical base. Further continuation of the work is outlined in the sixth chapter. Main targets, dificulties and assets are resumed in the closing part of the work.
Keywords
Marketing ve veřejném sektoru, event marketing, guerillový marketing, virální marketing, digitální marketing, mobilní marketing, product placement, komunikační mix
Keywords in English
Marketing in public sector, event marketing, guerilla marketing, viral marketing, digital marketing, mobile marketing, product placement, communication mix.
Research Plan -
Research Plan
-
Recommended resources -
Recommended resources
-
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis -
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file