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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Saha Includes the selected person into the timetable overlap calculation. Anusua Bottom of the Pyramid: A Novel Approach of Marketing Strategy Bottom of the Pyramid: A Novel Approach of Marketing Strategy Thesis finished and defended successfully (DUO).   Pilík Michal Chovancová Miloslava Bachelor's thesis 1245103200000 16.06.2009 Bottom of the Pyramid: A Novel Approach of Marketing Strategy Thesis finished and defended successfully (DUO).
Anusua Saha Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Spodní část pyramidy: Nový přístup k marketingové strategii

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Name Saha Anusua Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2008/2009
Assigning department UAA
Date of defence Jun 16, 2009
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English, Annotation, Annotation in English, Keywords, Keywords in English, Length of thesis
Main topic Spodní část pyramidy: Nový přístup k marketingové strategii
Main topic in English Bottom of the Pyramid: A Novel Approach of Marketing Strategy
Title according to student Spodní část pyramidy: Nový přístup k marketingové strategii
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Pilík Michal, doc. Ing. Ph.D.
External examiner Chovancová Miloslava, doc. Ing. CSc.
Annotation -
Annotation in English -
Keywords -
Keywords in English -
Length of the covering note -
Language -
Annotation
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Annotation in English
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Keywords
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Keywords in English
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Research Plan Define Bottom of the Pyramid (BOP) market and its application Study the BOP marketing strategies with the help of practical examples from the successful companies Analyse the usage of BOP in enhancing the standard of living and regional development in developing countries Conclusion and recommendation with the pros and cons of this strategy
Research Plan
Define Bottom of the Pyramid (BOP) market and its application Study the BOP marketing strategies with the help of practical examples from the successful companies Analyse the usage of BOP in enhancing the standard of living and regional development in developing countries Conclusion and recommendation with the pros and cons of this strategy
Recommended resources Tulder, V.R.(2008), Three Challenges to the Bottom of The Bottom of The Pyramid From making sense, to making more sense, RSM Erasmus University International Business-Society Management.Website: http://www.ib-sm.org/Challenge13ThreeChallengestotheBOP.pdf Prahalad, C.K. (2006) The Fortune at the Bottom of the Pyramid. Eradicating Poverty through Profits, Wharton School Publishing Jaiswal, A. K., ‘‘Strengthen the ‘bottom of the pyramid‘‘ Business Daily from The Hindu group of publications Wednesday, Dec 19, 2007 Mallik, P.K., (2006) ‘‘Marketing Strategy: Market-driven Organizations: Issues and Challenges‘‘, Marketing Mastermind - Marketing Magazines, The Icfai University Press Estrategia Universia Knowledge (2008), Increasing Competitiveness While Innovating at the Base of the Pyramid. Website: http://wharton.universia.net/index.cfm
Recommended resources
Tulder, V.R.(2008), Three Challenges to the Bottom of The Bottom of The Pyramid From making sense, to making more sense, RSM Erasmus University International Business-Society Management.Website: http://www.ib-sm.org/Challenge13ThreeChallengestotheBOP.pdf Prahalad, C.K. (2006) The Fortune at the Bottom of the Pyramid. Eradicating Poverty through Profits, Wharton School Publishing Jaiswal, A. K., ‘‘Strengthen the ‘bottom of the pyramid‘‘ Business Daily from The Hindu group of publications Wednesday, Dec 19, 2007 Mallik, P.K., (2006) ‘‘Marketing Strategy: Market-driven Organizations: Issues and Challenges‘‘, Marketing Mastermind - Marketing Magazines, The Icfai University Press Estrategia Universia Knowledge (2008), Increasing Competitiveness While Innovating at the Base of the Pyramid. Website: http://wharton.universia.net/index.cfm
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