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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail AMGAA Includes the selected person into the timetable overlap calculation. Batjargal Buzz marketing usage on international markets Buzz marketing usage on international markets Thesis finished and defended successfully (DUO).   Pilík Michal Chovancová Miloslava Bachelor's thesis 1245016800000 15.06.2009 Buzz marketing usage on international markets Thesis finished and defended successfully (DUO).
Batjargal AMGAA Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info

  • Basic data
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Name AMGAA Batjargal Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2008/2009
Assigning department UAA
Date of defence Jun 15, 2009
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title according to student, Title in English, Annotation, Annotation in English, Keywords, Keywords in English, Length of thesis
Main topic Využití buzz marketingu na mezinárodních trzích
Main topic in English Buzz marketing usage on international markets
Title according to student -
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Pilík Michal, doc. Ing. Ph.D.
External examiner Chovancová Miloslava, doc. Ing. CSc.
Annotation -
Annotation in English -
Keywords -
Keywords in English -
Length of the covering note -
Language -
Annotation
-
Annotation in English
-
Keywords
-
Keywords in English
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Research Plan Definition off buy marketing Comparison between tradition marketing and buzz marketing Characteristics of buzz marketing Buzz marketing tools and methods Analysis overview of case studies
Research Plan
Definition off buy marketing Comparison between tradition marketing and buzz marketing Characteristics of buzz marketing Buzz marketing tools and methods Analysis overview of case studies
Recommended resources Buzz marketing by Mark Hughes Penguin/Portfolia 2005 The Anatomy of buzz by Emanuel Rosen 2002 Basic Marketing: Global-managerial approach by Joseph P. Canon, William D. Perreault, Jerome McCarty, 16th edition 2008 Consumer behavior: implication for marketing strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney 1989 Consumer behavior and culture by Marieke de Mooiji 2003 International Marketing strategy by Isobel Doole and Robin Loewe 5th edition
Recommended resources
Buzz marketing by Mark Hughes Penguin/Portfolia 2005 The Anatomy of buzz by Emanuel Rosen 2002 Basic Marketing: Global-managerial approach by Joseph P. Canon, William D. Perreault, Jerome McCarty, 16th edition 2008 Consumer behavior: implication for marketing strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney 1989 Consumer behavior and culture by Marieke de Mooiji 2003 International Marketing strategy by Isobel Doole and Robin Loewe 5th edition
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis -
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file