- Následující požadované údaje nejsou u této VŠKP vyplněny: Název dle studenta, Název v angličtině, Anotace, Anotace v angličtině, Klíčová slova, Klíčová slova v angličtině, Rozsah práce
Definition off buy marketing
Comparison between tradition marketing and buzz marketing
Characteristics of buzz marketing
Buzz marketing tools and methods
Analysis overview of case studies
Zásady pro vypracování
Definition off buy marketing
Comparison between tradition marketing and buzz marketing
Characteristics of buzz marketing
Buzz marketing tools and methods
Analysis overview of case studies
Seznam doporučené literatury
Buzz marketing by Mark Hughes Penguin/Portfolia 2005
The Anatomy of buzz by Emanuel Rosen 2002
Basic Marketing: Global-managerial approach by Joseph P. Canon, William D. Perreault, Jerome McCarty, 16th edition 2008
Consumer behavior: implication for marketing strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney 1989
Consumer behavior and culture by Marieke de Mooiji 2003
International Marketing strategy by Isobel Doole and Robin Loewe 5th edition
Seznam doporučené literatury
Buzz marketing by Mark Hughes Penguin/Portfolia 2005
The Anatomy of buzz by Emanuel Rosen 2002
Basic Marketing: Global-managerial approach by Joseph P. Canon, William D. Perreault, Jerome McCarty, 16th edition 2008
Consumer behavior: implication for marketing strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney 1989
Consumer behavior and culture by Marieke de Mooiji 2003
International Marketing strategy by Isobel Doole and Robin Loewe 5th edition