- The following mandatory fields are not filled in for this Thesis.: Title according to student, Title in English, Annotation, Annotation in English, Keywords, Keywords in English, Length of thesis
Define marketing mix from theoretical point of view
Analyse the current marketing mix in BOSA Impex Co., ltd
Possible recommendations for BOSA Impex Co., ltd
Research Plan
Define marketing mix from theoretical point of view
Analyse the current marketing mix in BOSA Impex Co., ltd
Possible recommendations for BOSA Impex Co., ltd
Recommended resources
‘‘Principles of Marketing‘‘ by Philip Kotler, Gary Armstrong
‘‘Principles of Marketing‘‘ by Kurtz/Boone
‘‘Basic Marketing‘‘ by William D. Perreault, Jr. E. Jerome McCarthy
‘‘Basic Marketing‘‘ by Cannon/Perreault/McCarthy
Recommended resources
‘‘Principles of Marketing‘‘ by Philip Kotler, Gary Armstrong
‘‘Principles of Marketing‘‘ by Kurtz/Boone
‘‘Basic Marketing‘‘ by William D. Perreault, Jr. E. Jerome McCarthy
‘‘Basic Marketing‘‘ by Cannon/Perreault/McCarthy