- The following mandatory fields are not filled in for this Thesis.: Title according to student, Title in English, Annotation, Annotation in English, Keywords, Keywords in English, Enclosed appendices, Length of thesis, Final thesis in electronic form
Main topic
Marketingová strategie zavádění nového výrobku (MEDI) na trh Polska
Main topic in English
Marketing strategy for a new product launch (MEDI) on the Polish market