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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail KŘÍŽKOVÁ Includes the selected person into the timetable overlap calculation. Martina Gender Related Means in Advertising Gender Related Means in Advertising Thesis finished and defended successfully (DUO).   Nemčoková Katarína Korčák Tomáš Bachelor's thesis 1245276000000 18.06.2009 Gender Related Means in Advertising Thesis finished and defended successfully (DUO).
Martina KŘÍŽKOVÁ Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Gender Related Means in Advertising

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Name KŘÍŽKOVÁ Martina Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2008/2009
Assigning department UAA
Date of defence Jun 18, 2009
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Výrazové prostředky v reklamách pro muže a ženy
Main topic in English Gender Related Means in Advertising
Title according to student Gender Related Means in Advertising
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Nemčoková Katarína, PhDr. Ph.D.
External examiner Korčák Tomáš, Mgr.
Annotation Cílem bakalářské práce je najít a dokázat rozdíly v jazykových výrazových prostředcích v reklamách pro muže a ženy. Práce je zkoumá z mnoha úhlů: z fonetického a lexikálního, ale i sémantického.
Annotation in English The aim of the thesis is to find and prove the differences in language and expressive means in advertising slogans for men and women.the work researches the issue from many points of view: from phonetic and lexical but from semantic as well.
Keywords Reklama, slogan, genderová reklama, mužský slogan, ženský slogan
Keywords in English Advertising, slogan, gender advertising, men's slogan, women's slogan
Length of the covering note 44 s.
Language AN
Annotation
Cílem bakalářské práce je najít a dokázat rozdíly v jazykových výrazových prostředcích v reklamách pro muže a ženy. Práce je zkoumá z mnoha úhlů: z fonetického a lexikálního, ale i sémantického.
Annotation in English
The aim of the thesis is to find and prove the differences in language and expressive means in advertising slogans for men and women.the work researches the issue from many points of view: from phonetic and lexical but from semantic as well.
Keywords
Reklama, slogan, genderová reklama, mužský slogan, ženský slogan
Keywords in English
Advertising, slogan, gender advertising, men's slogan, women's slogan
Research Plan Studium odborné literatury a porovnání zdrojů
Vyslovení hypotézy
Sestavení korpusů zkoumaného lingvistického materiálu
Popis a analýza korpusů
Potvrzení/Vyvrácení hypotézy
Research Plan
Studium odborné literatury a porovnání zdrojů
Vyslovení hypotézy
Sestavení korpusů zkoumaného lingvistického materiálu
Popis a analýza korpusů
Potvrzení/Vyvrácení hypotézy
Recommended resources Cook, G. The Discourse of Advertising. New York: Routledge, 2006.
Čmejrková, S. Reklama v češtině, čeština v reklamě. Praha: LEDA, 2000.
Fetzer, A., Lauerbach E.G. Political Discourse in the Media: Cross-cultural Perspectives (Pragmatics & Beyond New Series). London: John Benjamins Publishing Co, 2007.
Miššíková, G. Linguistic Stylistics. Nitra: FF UKF, 2003.
Roach, P. English Phonetics and Phonology. Cambridge: CUP, 2000.
Recommended resources
Cook, G. The Discourse of Advertising. New York: Routledge, 2006.
Čmejrková, S. Reklama v češtině, čeština v reklamě. Praha: LEDA, 2000.
Fetzer, A., Lauerbach E.G. Political Discourse in the Media: Cross-cultural Perspectives (Pragmatics & Beyond New Series). London: John Benjamins Publishing Co, 2007.
Miššíková, G. Linguistic Stylistics. Nitra: FF UKF, 2003.
Roach, P. English Phonetics and Phonology. Cambridge: CUP, 2000.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis -
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file