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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail MALENKOVÁ Includes the selected person into the timetable overlap calculation. Marcela Event marketing and his position in the communication mix Event marketing and his position in the communication mix Thesis finished and defended successfully (DUO).   Kotyzová Pavla Kamas Patrik Bachelor's thesis 1243548000000 29.05.2009 Event marketing and his position in the communication mix Thesis finished and defended successfully (DUO).
Marcela MALENKOVÁ Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Event marketing a jeho místo v komunikačním mixu

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Name MALENKOVÁ Marcela Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2008/2009
Assigning department KMK
Date of defence May 29, 2009
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Event marketing a jeho místo v komunikační mixu
Main topic in English Event marketing and his position in the communication mix
Title according to student Event marketing a jeho místo v komunikačním mixu
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Kotyzová Pavla, PhDr. Ph.D.
External examiner Kamas Patrik, Mgr.
Annotation Event marketing je nedílnou součástí komunikačního i marketingového mixu. Od samotné přípravy, realizace i zapojení dalších nástrojů komunikace je výsledek dlouhodobého strategického plánování.Praktickou ukázkou je komunikace společnosti Truck trade spol.s.r.o., která je servisním a prodejním střediskem vozů DAF.Vzhledem k zaměření této společnosti je právě pro ni event marketing klíčovým prostředkem komunikace v rámci integrace do marketingového a komunikačního mixu.
Annotation in English Event marketing is an integral part of the communication and marketing mix. It is a result of a long term strategic planning including preparation, execution as well as other communication tools. This can be demonstrated on the communication of the company Truck trade spol. s r.o. which is a service and sales centre of DAF vehicles. With regard to the field of this company the event marketing is the key tool of communication within the integration into the marketing and communication mix.
Keywords Komunikace, event, marketingová komunikace, plánování, strategie
Keywords in English Communication, event, marketing communication, planning, strategy
Length of the covering note 65 s.
Language CZ
Annotation
Event marketing je nedílnou součástí komunikačního i marketingového mixu. Od samotné přípravy, realizace i zapojení dalších nástrojů komunikace je výsledek dlouhodobého strategického plánování.Praktickou ukázkou je komunikace společnosti Truck trade spol.s.r.o., která je servisním a prodejním střediskem vozů DAF.Vzhledem k zaměření této společnosti je právě pro ni event marketing klíčovým prostředkem komunikace v rámci integrace do marketingového a komunikačního mixu.
Annotation in English
Event marketing is an integral part of the communication and marketing mix. It is a result of a long term strategic planning including preparation, execution as well as other communication tools. This can be demonstrated on the communication of the company Truck trade spol. s r.o. which is a service and sales centre of DAF vehicles. With regard to the field of this company the event marketing is the key tool of communication within the integration into the marketing and communication mix.
Keywords
Komunikace, event, marketingová komunikace, plánování, strategie
Keywords in English
Communication, event, marketing communication, planning, strategy
Research Plan 1. Charakterizujte zaměření práce, proveďte rešerši literatury, stanovte hypotézy, popište metody.
2. Zaměřte se v teoretické části na postavení event marketingu v mkt mixu a souvislosti.
3. Analyzujte problematiku event marketingu v dané firmě.
4. Zhodnoťte výsledky analýzy, porovnejte s hypotézami, vyvoďte závěry.
Research Plan
1. Charakterizujte zaměření práce, proveďte rešerši literatury, stanovte hypotézy, popište metody.
2. Zaměřte se v teoretické části na postavení event marketingu v mkt mixu a souvislosti.
3. Analyzujte problematiku event marketingu v dané firmě.
4. Zhodnoťte výsledky analýzy, porovnejte s hypotézami, vyvoďte závěry.
Recommended resources Clow,K.E.,Baack,D.:Reklama, propagace marketingové komunikace,Computer Press.
Počet stran 504 ISBN 978-80-251-1769-9
Foret,M:Marketingové komunikace.Computer Press.Počet stran 464,ISBN 80-251-1041-9
Šindler,P.:Event marketing,Grada Publishing.Počet stran: 236,ISBN 80-247-0646-6
Kotler,P.:Marketing,Grada Publishing .Počet stran: 856.ISBN 80- 247- 0513-3 Vysekalová,J.:Psychologie reklamy,Grada Publishing.Počet stran 296,ISBN 978.80-247-2196-5
Recommended resources
Clow,K.E.,Baack,D.:Reklama, propagace marketingové komunikace,Computer Press.
Počet stran 504 ISBN 978-80-251-1769-9
Foret,M:Marketingové komunikace.Computer Press.Počet stran 464,ISBN 80-251-1041-9
Šindler,P.:Event marketing,Grada Publishing.Počet stran: 236,ISBN 80-247-0646-6
Kotler,P.:Marketing,Grada Publishing .Počet stran: 856.ISBN 80- 247- 0513-3 Vysekalová,J.:Psychologie reklamy,Grada Publishing.Počet stran 296,ISBN 978.80-247-2196-5
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis illustrations, tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file