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Found 1 records Print Export to xls List URL
  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail HLOŽEK Includes the selected person into the timetable overlap calculation. Jaroslav Advertisement influence on a human being Advertisement influence on a human being Thesis finished and defended successfully (DUO).   Plšková Alena Šigut Zdeněk Master's thesis 1242165600000 13.05.2009 Advertisement influence on a human being Thesis finished and defended successfully (DUO).
Jaroslav HLOŽEK Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Vliv reklamy na dospělého jedince

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Name HLOŽEK Jaroslav Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2007/2008
Assigning department TIMS
Date of defence May 13, 2009
Type of thesis Master's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Vliv reklamy na dospělého jedince
Main topic in English Advertisement influence on a human being
Title according to student Vliv reklamy na dospělého jedince
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Plšková Alena, PhDr.
External examiner Šigut Zdeněk, PhDr. Mgr. Ph.D.
Annotation Diplomová práce ?Vliv reklamy na dospělého jedince? je prolnutí soudobého i historického fenoménu reklamy v naší společnosti. Práce se soustředí nejen na popis reklamy, ale i komunikace a médií. Hlavní důraz je kladen na vliv reklamy na zaměstnance výrobní společnosti a povědomí o reklamě mezi nimi. Průzkum vlivu reklamy na pracovníky společnosti se stal jakýmsi zrcadlem skutečného stavu povědomí o reklamě v klimatu středně velké výrobní firmy.
Annotation in English This dissertation ? Advertisement influence on a human being? intersects topical as well as historical advertisement phenomenon in our society. There is described not just an advertisement but also communication and media. The main emphasis is placed on an advertisement impact on a process plant employees and the advertisement consciousness between them. Advertisement influence research on company employees became a mirror of the real status of advertisement consciousness in a middle size process plant.
Keywords reklama, média, komunikace, informace, výroba, trh, firma, zaměstnanec
Keywords in English Advertisement, media, communication, information, production, market, company, employee
Length of the covering note 68
Language CZ
Annotation
Diplomová práce ?Vliv reklamy na dospělého jedince? je prolnutí soudobého i historického fenoménu reklamy v naší společnosti. Práce se soustředí nejen na popis reklamy, ale i komunikace a médií. Hlavní důraz je kladen na vliv reklamy na zaměstnance výrobní společnosti a povědomí o reklamě mezi nimi. Průzkum vlivu reklamy na pracovníky společnosti se stal jakýmsi zrcadlem skutečného stavu povědomí o reklamě v klimatu středně velké výrobní firmy.
Annotation in English
This dissertation ? Advertisement influence on a human being? intersects topical as well as historical advertisement phenomenon in our society. There is described not just an advertisement but also communication and media. The main emphasis is placed on an advertisement impact on a process plant employees and the advertisement consciousness between them. Advertisement influence research on company employees became a mirror of the real status of advertisement consciousness in a middle size process plant.
Keywords
reklama, média, komunikace, informace, výroba, trh, firma, zaměstnanec
Keywords in English
Advertisement, media, communication, information, production, market, company, employee
Research Plan -
Research Plan
-
Recommended resources -
Recommended resources
-
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis plans
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file