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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail TOMAN Includes the selected person into the timetable overlap calculation. Petr The effect of advertising on consumer behaviour The effect of advertising on consumer behaviour Thesis finished and defended successfully (DUO).   Vízdal František Mazánková Libuše Master's thesis 1210716000000 14.05.2008 The effect of advertising on consumer behaviour Thesis finished and defended successfully (DUO).
Petr TOMAN Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Vliv reklamy na spotřební chování

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Name TOMAN Petr Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2006/2007
Assigning department TIMS
Date of defence May 14, 2008
Type of thesis Master's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Vliv reklamy na spotřební chování
Main topic in English The effect of advertising on consumer behaviour
Title according to student Vliv reklamy na spotřební chování
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Vízdal František, doc. PhDr. CSc.
External examiner Mazánková Libuše, PaedDr. Dr.
Annotation Diplomová práce je zaměřena na zkoumání vlivu reklamní akce na prodej zboží. Podrobně popisuje reklamní akci a srovnává údaje o prodeji zboží před reklamní akcí a po ní. Reklama zvýšila prodej sedacích souprav. Hypotéza byla potvrzena.
Annotation in English My Thesis is focused on research of influence of commercial campaign on sale of goods. It describes in detail commercial campaign and compares sales data bbefore and after it. Commercial campaign increased sale of sofa garniture´s.
Keywords Reklama, účinnost reklamy, chování, spotřebitel, prodej.
Keywords in English Advertising, feeling tone, behavior, consumer, sale.
Length of the covering note 79 s., 6 s. obr. příloh
Language CZ
Annotation
Diplomová práce je zaměřena na zkoumání vlivu reklamní akce na prodej zboží. Podrobně popisuje reklamní akci a srovnává údaje o prodeji zboží před reklamní akcí a po ní. Reklama zvýšila prodej sedacích souprav. Hypotéza byla potvrzena.
Annotation in English
My Thesis is focused on research of influence of commercial campaign on sale of goods. It describes in detail commercial campaign and compares sales data bbefore and after it. Commercial campaign increased sale of sofa garniture´s.
Keywords
Reklama, účinnost reklamy, chování, spotřebitel, prodej.
Keywords in English
Advertising, feeling tone, behavior, consumer, sale.
Research Plan -
Research Plan
-
Recommended resources -
Recommended resources
-
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis maps, graphs, tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file