The study is focused on gaining basic general knowledge in specific managerial and marketing disciplines and skills to address current challenges in both domestic organizations, but also foreign enterprises and institutions. Students will be provided with social maturity education, as well as professing ethical values, humane attitudes in current and future conditions of economic development.
Annotation
Graduates develop general knowledge in management in the areas of strategic, personnel, international management and business law. In addition to general knowledge of marketing, graduates will obtain knowledge in the methods of marketing planning, controlling and auditing, industrial and regional marketing, and business and service marketing. The required skills will be gained in market research methods, interpersonal communication, managerial psychology, and the methodology of creative work.
Specialization profile
A study programme is aimed to promote the acquisition of theoretical knowledge, research and development and to lead students to apply
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