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Information about the branch of study Management and Marketing, Specialization: Design Management

Name of branch of study Management and Marketing, Specialization: Design Management
Abbreviation for the branch of study MMK-DM
Validity 2012 - Branch of study number 6208T115 Specialization number DM
Form of study Part time Type of study Postgraduate Master Credit limit 120
Std. length of study - Max.length of study - Number of stages 1
Branch of study guarantor Chovancová Miloslava, doc. Ing. CSc.
Educational goals The study is focused on gaining insight and knowledge of the management and organization of production, corporate finance, marketing, marketing communications and project management, and so should be the initiator and coordinator of the development process, design, development and implementation in the company. Graduate is also able to express economic costs associated with the current process of innovation and the introduction of new design. Graduate is familiar with lots of information and knowledge from management representatives of Czech companies, designers, staff communication and market research.
Annotation Topic of Management and Marketing degree specialization on Design management is able to analyze the status of design and evaluate its significance and contribution to the company. Graduate perceives that in time of innovation is an increase of strategic role of design for competitiveness and possible influence on the prosperity of the company. With knowledge of marketing analysis and market research methodologies graduate can describe different market positions of individual entities and evaluate opportunities for design in the market. Student will gain a competitive advantage, based on the fact that the specific economic knowledge and knowledge can be linked with knowledge and understanding of design development, industrial design, design management.
Specialization profile A study programme is aimed to promote the acquisition of theoretical knowledge, research and development and to lead students to apply this knowledge and develop their creative facilities

Branch of study plans

  Name of st.plan Version Version/ Stage Stage Year You have not received course credit prior to examination Credits / Semesters Number of credits Number of semesters Preamble
Show visualisation... Visualisation Management and Marketing, Specialization: Design Management 14 / 1 1 2017/2018 Yes 120 / 2 120 2 -
Show visualisation... Visualisation Management and Marketing, Specialization: Design Management 13 / 1 1 2017/2018 Yes 120 / 2 120 2 -

More information on the field of study

Field accredited until 31.12.2020