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Vyučující
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Knápková Adriana, doc. Ing. Ph.D.
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Pálka Přemysl, Ing. Ph.D.
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Obsah předmětu
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Session Case(s) - Introduction and Overall Framework - Competitive Advantage and the Principles of Company Strategy - Finland and Nokia - Competition across Borders and Global Strategy of Multinational Corporations - Intel Corporation and Volvo Trucks - The Diamond Model - The Japanese Facsimile Industry - The Diamond Model in Developing/Transition Economies - Estonia in Transition - Clusters and Cluster Development - The California Wine Cluster - Clusters in Developing Countries - Electronics and IT in Costa Rica - Institutions for Collaboration - TBD - National Economies Strategy: Advanced Economies - Singapore - National Economies Strategy: Transition Economies - Latvia - National Economies Strategy: Developing Economies - Rwanda - Internationalization of Firms Based in Developing Countries - Atlas Electrica, AFP Provida - Team Presentations
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Studijní aktivity a metody výuky
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Monologická (výklad, přednáška, instruktáž)
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| Výsledky učení |
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| Odborné znalosti |
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| Student is able to understand professional texts in english. Student is able to participate and contribute to professional discussions in english. Student is able to create their own opinion based on analysed materials. |
| Student is able to understand professional texts in english. Student is able to participate and contribute to professional discussions in english. Student is able to create their own opinion based on analysed materials. |
| Vyučovací metody |
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| Monologická (výklad, přednáška, instruktáž) |
| Monologická (výklad, přednáška, instruktáž) |
| Hodnotící metody |
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| Známkou |
| Známkou |
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Doporučená literatura
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Případové studie vydané Harvard Business School k předmětu "Microeconomics of Competitiveness"..
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PORTER. M. On Competition. Harvard Business School Press, 1998. ISBN 978-087584795.
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