Tomas Bata University in Zlín
Study programmes & Course catalogue
for academic year 2024/2025
Tomas Bata University in Zlín
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Faculty Faculty of Multimedia Communications (FMK)
Study programme Marketing Communication (N0414P180004)
Branch of study / Specialization Marketing Communications (-/- - E)
Level of acquired qualification Postgraduate Master
Form of study Full-time
Standard length of study 2 years
Number of ECTS credits 120
Qualification awarded Master (7)
Access to further studies Doctoral study programme  
Type of completion Final state exam
Study and Examination Code URL
Faculty coordinator for international students
Krutil Pavel, Mgr.
Email: krutil@utb.cz
Phone: 420576034131
Fax:
Key learning outcomes The aim is to deepen the knowledge and skills in the fields of marketing and marketing communications, and to extend it by providing information from related fields, creating a wider complex scientific framework of the field and raising the students' interest in further study of the development of marketing communications.
Specific admission requirements Two-round entrance examination. Positive assessment in the first round (written examination) and a successful pass in the second round (oral examination).
Specific provisions for recognition of prior learning General Rules for the Recognition of Previous Studies
Qualification requirements and regulations Completed higher education - Bachelor's degree.
Profile of the programme The study programme is aimed at providing theoretical knowledge, teaching how to apply it and developing the creative abilities of students.
Persistence requirements The condition for continuing the study after the 2nd year of study is to obtain at least a total of 100 credits for the 1st and 2nd year of study. A student who has fulfilled this condition will in the 3rd year of study sign up for all compulsory and compulsory elective courses for which he/she signed up in the 2nd year of study but which he/she has not passed and other courses up to a total of 120 credits.
Occupational profiles of graduates with examples Graduates in Marketing Communication have extensive knowledge in various fields related to marketing and marketing communicatons, and are capable of working on creative and scientific assignments.
Branch of study / Specialization guarantor Šramová Blandína, doc. PhDr. Ph.D.
Simple list of courses for the given plan Course list by year of study and semester Structured list of courses in the plan
Status Recommended year of study Recommended semester Course code Course title (* Final State Examination) Language of instruction Number of ECTS credits Course availability
B Compulsory option 1 - KUMK/MXDES Design Thinking English English English 3  
B Compulsory option 1 - KUMK/MXFSS The Role and Function of Social Media in the Field of Marketing Communication English English English 3  
A Compulsory 1 Winter KUMK/MX7OD The Origins and Development of Communication English English English 4  
A Compulsory 1 Winter KUMK/MX7AR Theory of Argumentation English English English 4  
A Compulsory 1 Winter KUMK/MX7PS Psychology in Marketing Communication English English English 4  
A Compulsory 1 Winter KUMK/MX7ET Ethics English English English 1  
A Compulsory 1 Winter KUMK/MX7QL Qualitative Research Methods English English English 4  
A Compulsory 1 Winter KUMK/MX7MS Methodology of Science English English English 3  
A Compulsory 1 Winter KUMK/MX7IM International Marketing English English English 4  
B Compulsory option 1 Winter KUMK/MXECO Economics English English English 3  
B Compulsory option 1 Winter KUMK/MXHRM Human Resource Management English English English 3  
B Compulsory option 1 Winter KUMK/MXART Arts and Media English English English 3  
B Compulsory option 1 Winter KUMK/MXAN1 Business English in Marketing Communications 1 English English English 3  
A Compulsory 1 Summer KUMK/MX8QM Quantitative Research Methods English English English 4  
A Compulsory 1 Summer KUMK/MX8MT Marketing in Trade and Services English English English 4  
A Compulsory 1 Summer KUMK/MX8CA Creativity in Advertising English Czech Czech 3  
A Compulsory 1 Summer KUMK/MX8TP MA Thesis Project 1 English English English 2  
A Compulsory 1 Summer KUMK/MX8ET Applied Ethics and Moral Management English English English 3  
A Compulsory 1 Summer KUMK/MX8CB Consumer Behaviour English English English 4  
A Compulsory 1 Summer KUMK/MX8CC Cross-Cultural Communication English English English 4  
B Compulsory option 1 Summer KUMK/MXSBM Strategic Brand Management English English English 3  
B Compulsory option 1 Summer KUMK/MXDAS Digital Advertising Systems English English English 3  
B Compulsory option 1 Summer KUMK/MXIAM Introduction to Arts Management English 3  
B Compulsory option 1 Summer KUMK/MXAN2 Business English in Marketing Communications 2 English English English 3  
B Compulsory option 1 Summer KUMK/MXPOM Political Marketing English English English 3  
A Compulsory 2 Winter KUMK/MX9SE Semiotics of Advertising English English English 4  
A Compulsory 2 Winter KUMK/MX9TM Trends in Marketing Communication English English English 5  
A Compulsory 2 Winter KUMK/MX9TS MA Thesis Seminar 1 English English English 6  
A Compulsory 2 Winter KUMK/MX9MA Marketing Applications English English English 5  
A Compulsory 2 Winter KUMK/MX9SR Strategic Marketing Planning English English 5  
A Compulsory 2 Winter KUMK/MX9IM Integrated Marketing Communication in Practice English English English 4  
B Compulsory option 2 Winter KUMK/MXGAM Global Aspects in Marketing Communications English English English 3  
A Compulsory 2 Summer KUMK/MXFSE Theory and Practice of Marketing Communications  (*) English 0  
A Compulsory 2 Summer KUMK/MX0TS MA Thesis Seminar 2 English English English 8  
A Compulsory 2 Summer KUMK/MX0IN MA Internship English English English 10  
B Compulsory option 2 Summer KUMK/MXCSR Corporate Social Responsibility English English English 3  
B Compulsory option - - KUMK/MXDAT Data Mining English English English 3  
C Optional - Winter KKTS/MX1DD History of Design 1 English 2  
C Optional - Winter KAAV/MXCR Cinematic Rebels of our Time English English 2  
C Optional - Winter KKAG/MXCA7 Communication Agency 7 English 3  
B Compulsory option - Summer KUMK/MXMMC Music in Marketing Communications English English English 2  
C Optional - Summer KKAG/MXCA8 Communication Agency 8Communication Agency English 3  
C Optional - Summer KKTS/MX2DD History of Design 2 English 2  
Tomas Bata University in Zlín, date of update: 18.06.2025 23:51. Data created for academic year 2024/2025