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Faculty
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Faculty of Multimedia Communications (FMK)
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Study programme
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Marketing Communication (N0414P180004)
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Branch of study / Specialization
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Marketing Communications
(-/- - E)
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Level of acquired qualification
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Postgraduate Master
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Form of study
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Full-time
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Standard length of study
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2 years
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Number of ECTS credits
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120
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Qualification awarded
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Master (7)
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Access to further studies
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Doctoral study programme
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Type of completion
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Final state exam
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Study and Examination Code
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URL
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Faculty coordinator for international students
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Krutil Pavel, Mgr.
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Email: krutil@utb.cz
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Phone: 420576034131
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Fax:
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Key learning outcomes
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The aim is to deepen the knowledge and skills in the fields of marketing and marketing communications, and to extend it by providing information from related fields, creating a wider complex scientific framework of the field and raising the students' interest in further study of the development of marketing communications.
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Specific admission requirements
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Two-round entrance examination. Positive assessment in the first round (written examination) and a successful pass in the second round (oral examination).
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Specific provisions for recognition of prior learning
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General Rules for the Recognition of Previous Studies
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Qualification requirements and regulations
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Completed higher education - Bachelor's degree.
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Profile of the programme
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The study programme is aimed at providing theoretical knowledge, teaching how to apply it and developing the creative abilities of students.
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Persistence requirements
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The condition for continuing the study after the 2nd year of study is to obtain at least a total of 100 credits for the 1st and 2nd year of study. A student who has fulfilled this condition will in the 3rd year of study sign up for all compulsory and compulsory elective courses for which he/she signed up in the 2nd year of study but which he/she has not passed and other courses up to a total of 120 credits.
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Occupational profiles of graduates with examples
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Graduates in Marketing Communication have extensive knowledge in various fields related to marketing and marketing communicatons, and are capable of working on creative and scientific assignments.
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Branch of study / Specialization guarantor
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Šramová Blandína, doc. PhDr. Ph.D.
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