| Faculty | Faculty of Multimedia Communications (FMK) | ||||
|---|---|---|---|---|---|
| Study programme | Marketing Communication (N0414P180004) | ||||
| Branch of study / Specialization | Marketing Communications (-/- - E) | ||||
| Level of acquired qualification | Postgraduate Master | ||||
| Form of study | Full-time | ||||
| Standard length of study | 2 years | ||||
| Number of ECTS credits | 120 | ||||
| Qualification awarded | Master (7) | ||||
| Access to further studies | Doctoral study programme | ||||
| Type of completion | Final state exam | ||||
| Study and Examination Code | URL | ||||
| Faculty coordinator for international students |
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| Key learning outcomes | The aim is to deepen the knowledge and skills in the fields of marketing and marketing communications, and to extend it by providing information from related fields, creating a wider complex scientific framework of the field and raising the students' interest in further study of the development of marketing communications. | ||||
| Specific admission requirements | Two-round entrance examination. Positive assessment in the first round (written examination) and a successful pass in the second round (oral examination). | ||||
| Specific provisions for recognition of prior learning | General Rules for the Recognition of Previous Studies | ||||
| Qualification requirements and regulations | Completed higher education - Bachelor's degree. | ||||
| Profile of the programme | The study programme is aimed at providing theoretical knowledge, teaching how to apply it and developing the creative abilities of students. | ||||
| Persistence requirements | The condition for continuing the study after the 2nd year of study is to obtain at least a total of 100 credits for the 1st and 2nd year of study. A student who has fulfilled this condition will in the 3rd year of study sign up for all compulsory and compulsory elective courses for which he/she signed up in the 2nd year of study but which he/she has not passed and other courses up to a total of 120 credits. | ||||
| Occupational profiles of graduates with examples | Graduates in Marketing Communication have extensive knowledge in various fields related to marketing and marketing communicatons, and are capable of working on creative and scientific assignments. | ||||
| Branch of study / Specialization guarantor | Šramová Blandína, doc. PhDr. Ph.D. |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KUMK/MX7IM | International Marketing | 4 | Zk | 1+0+1 | 1 | Winter | |
| KUMK/MX7ET | Ethics | 1 | Zp | 1+0+0 | 1 | Winter | |
| KUMK/MX7AR | Theory of Argumentation | 4 | Zk | 1+0+1 | 1 | Winter | |
| KUMK/MX7MS | Methodology of Science | 3 | Zp | 0+0+4S | 1 | Winter | |
| KUMK/MX7OD | Origins and Development of Communication | 4 | Zk | 2+0+0 | 1 | Winter | |
| KUMK/MX7PS | Psychology in Marketing Communication | 4 | Zk | 2+0+0 | 1 | Winter | |
| KUMK/MX7QL | Qualitative Research Methods | 4 | Klz | 0+0+2 | 1 | Winter | |
| KUMK/MX8CC | Cross-Cultural Communication | 4 | Zk | 1+0+1 | 1 | Summer | |
| KUMK/MX8CB | Consumer Behaviour | 4 | Zk | 1+0+1 | 1 | Summer | |
| KUMK/MX8CA | Creativity in Advertising | 3 | Klz | 1+0+1 | 1 | Summer | |
| KUMK/MX8ET | Applied Ethics and Moral Management | 3 | Klz | 1+0+1 | 1 | Summer | |
| KUMK/MX8TP | MA Thesis Project 1 | 2 | Zp | 0+0+2S | 1 | Summer | |
| KUMK/MX8QM | Quantitative Research Methods | 4 | Klz | 0+0+2 | 1 | Summer | |
| KUMK/MX8MT | Marketing in Trade and Services | 4 | Zk | 1+0+1 | 1 | Summer | |
| KUMK/MX9IM | Integrated Marketing Communication | 4 | Klz | 0+0+1S | 2 | Winter | |
| KUMK/MX9MA | Marketing Applications | 5 | Zk | 1+0+1 | 2 | Winter | |
| KUMK/MX9SE | Semiotics of Advertising | 4 | Klz | 1+0+1 | 2 | Winter | |
| KUMK/MX9SR | Strategic Marketing Planning | 5 | Zk | 1+0+1 | 2 | Winter | |
| KUMK/MX9TS | MA Thesis Seminar 1 | 6 | Zp | 0+0+4S | 2 | Winter | |
| KUMK/MX9TM | Trends in Marketing Communication | 5 | Zk | 1+0+1 | 2 | Winter | |
| KUMK/MX0IN | MA Internship | 10 | Zp | 0+6T+0 | 2 | Summer | |
| KUMK/MX0TS | MA Thesis Seminar 2 | 8 | Zp | 0+0+2S | 2 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KUMK/MXFSE | Theory and Practice of MC | 0 | Szv | 0+0+0 | 2 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KUMK/MXFSS | The Role and Function of Social Media | 3 | Klz | 0+0+2S | 1 | - | |
| KUMK/MXDES | Design thinking | 3 | Klz | 0+0+2 | 1 | - | |
| KUMK/MXAN1 | Business English in MC 1 | 3 | Klz | 0+0+1 | 1 | Winter | |
| KUMK/MXART | Arts and Media | 3 | Klz | 2+0+0 | 1 | Winter | |
| KUMK/MXECO | Economics | 3 | Klz | 1+0+0 | 1 | Winter | |
| KUMK/MXHRM | Human Resource Management | 3 | Klz | 1+0+1 | 1 | Winter | |
| KUMK/MXAN2 | Business English in MC 2 | 3 | Klz | 0+0+1 | 1 | Summer | |
| KUMK/MXPOM | Political Marketing | 3 | Klz | 1+0+1 | 1 | Summer | |
| KUMK/MXDAS | Digital Advertising Systems | 3 | Klz | 0+0+2 | 1 | Summer | |
| KUMK/MXSBM | Strategic Brand Management | 3 | Klz | 0+0+2 | 1 | Summer | |
| KUMK/MXIAM | Introduction to Arts Management | 3 | Klz | 0+0+2 | 1 | Summer | |
| KUMK/MXGAM | Global Aspects in Marketing Communicatio | 3 | Klz | 1+0+1 | 2 | Winter | |
| KUMK/MXCSR | Corporate Social Responsibility | 3 | Klz | 0+0+1 | 2 | Summer | |
| KUMK/MXDAT | Data Mining | 3 | Klz | 0+0+1 | - | - | |
| KUMK/MXMMC | Music in Marketing Communications | 2 | Klz | 0+0+1 | - | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| KKAG/MXCA7 | Communication Agency 7 | 3 | Zp | 0+0+1 | - | Winter | |
| KAAV/MXCR | Cinematic Rebels of our Time | 2 | Klz | 0+0+2 | - | Winter | |
| KKTS/MX1DD | History of Design 1 | 2 | Klz | 2+0+0 | - | Winter | |
| KKAG/MXCA8 | Communication Agency 8 | 3 | Zp | 0+0+1 | - | Summer | |
| KKTS/MX2DD | History of Design 2 | 2 | Klz | 2+0+0 | - | Summer |