Course: Verbal manipulation in business communication

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Course title Verbal manipulation in business communication
Course code UMJL/E5VMK
Organizational form of instruction Seminar
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction English
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Shurma Svitlana, M.A., Ph.D.
Course content
- What is verbal manipulation? - Manipulations in conversations - Manipulations in presentations - Manipulations in writing - How to deal with manipulation

Learning activities and teaching methods
Methods for working with texts (Textbook, book), Methods for written tasks (e.g. comprehensive exams, written tests), Demonstration, Activities related to graphics and visual arts, Practice exercises, Individual work of students, E-learning
  • Home preparation for classes - 20 hours per semester
  • Preparation for course credit - 50 hours per semester
  • Participation in classes - 20 hours per semester
prerequisite
Knowledge
analyse the text from a linguistic and pragmatic perspectives
analyse the text from a linguistic and pragmatic perspectives
Skills
have a C1 level of English
have a C1 level of English
express and argue about one's thoughts and opinions coherently in the English language
express and argue about one's thoughts and opinions coherently in the English language
learning outcomes
Knowledge
assess manipulation at work, in interpersonal relations and one's behaviour
assess manipulation at work, in interpersonal relations and one's behaviour
analyse the text and message from the perspective of manipulation
analyse the text and message from the perspective of manipulation
understand the types of manipulation
understand the types of manipulation
explain the difference between manipulation, lie, persuasion, ideology, fake news, deception, etc.
explain the difference between manipulation, lie, persuasion, ideology, fake news, deception, etc.
Skills
improve in identifying different types of manipulation
improve in identifying different types of manipulation
create texts and verbal messages that help to achieve a personal or business goal without being manipulative
create texts and verbal messages that help to achieve a personal or business goal without being manipulative
determine and evaluate manipulation in oneself and others and critically address the situation
determine and evaluate manipulation in oneself and others and critically address the situation
apply the knowledge received in the course to succeed in business communication, e.g. during negotiations, managerial work, sales, etc.
apply the knowledge received in the course to succeed in business communication, e.g. during negotiations, managerial work, sales, etc.
teaching methods
Knowledge
Individual work of students
Methods for working with texts (Textbook, book)
Methods for working with texts (Textbook, book)
Methods for written tasks (e.g. comprehensive exams, written tests)
Methods for written tasks (e.g. comprehensive exams, written tests)
E-learning
E-learning
Individual work of students
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
Monologic (Exposition, lecture, briefing)
Monologic (Exposition, lecture, briefing)
Self-reflection
Self-reflection
Skills
Analysis of a presentation
Analysis of a presentation
Demonstration
Demonstration
Teamwork
Teamwork
Practice exercises
Practice exercises
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
Individual work of students
Individual work of students
Students working in pairs
Students working in pairs
Activities related to graphics and visual arts
Activities related to graphics and visual arts
Activating (Simulation, games, dramatization)
Activating (Simulation, games, dramatization)
Self-reflection
Self-reflection
assessment methods
Knowledge
Preparation of a presentation, giving a presentation
Analysis of the student's performance
Analysis of the student's performance
Preparation of a presentation, giving a presentation
Didactic test
Didactic test
Essay
Essay
Recommended literature
  • Batko, A. The Art of Persuasion: The Language of Influence and Manipulation. 2017. ISBN 1520723105.
  • Kamil, S.I. and F.H. Al- Hindawi. The Pragmatics of Manipulation in British and American Political Debates. Anchor Academic Publishing, 2017. ISBN 978-3-96067-631-7.
  • Van Fleet, J.K. The Complete Guide to Verbal Manipulation.. Paramus: Prentice Hall, 1984. ISBN 0- 13-083581-1.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester