Course: Verbal manipulation in business communication

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Course title Verbal manipulation in business communication
Course code UMJL/A6VMK
Organizational form of instruction Seminar
Level of course unspecified
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction English
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Shurma Svitlana, M.A., Ph.D.
Course content
- What is verbal manipulation? - Manipulations in conversations - Manipulations in presentations - Manipulations in writing - How to deal with manipulation

Learning activities and teaching methods
Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Practice exercises, Text analysis, E-learning
  • Home preparation for classes - 20 hours per semester
  • Preparation for course credit - 50 hours per semester
  • Participation in classes - 20 hours per semester
prerequisite
Knowledge
Non-specified
Non-specified
learning outcomes
Students will be able to spot manipulation in discourse and be critical about it. They will have a deeper knowledge of text analysis.
Students will be able to spot manipulation in discourse and be critical about it. They will have a deeper knowledge of text analysis.
teaching methods
Practice exercises
E-learning
Text analysis
Text analysis
Practice exercises
Monologic (Exposition, lecture, briefing)
Monologic (Exposition, lecture, briefing)
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
E-learning
assessment methods
Analysis of the student's performance
Grade (Using a grade system)
Analysis of the student's performance
Grade (Using a grade system)
Recommended literature
  • Amernic, J. and R. Craig. CEO Speak: The Language of Corporate Leadership. Montreal and Kingston: McGill-Queen's University Press, 2006. ISBN 0-7735-3037-1.
  • Clancy, J.J. The Invisible Powers. The Language of Business. Lanham: Lexington Books, 1989. ISBN 0-7391-0073-4.
  • Van Fleet, J.K. The Complete Guide to Verbal Manipulation. Paramus: Prentice Hall, 1984. ISBN 0-13-083581-1.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester