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Lecturer(s)
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Gregorová Markéta, Mgr. Ph.D.
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Course content
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Graduate's entry to the labor market: theory and practice confrontation. Orientation in the work environment: company culture, standards, processes. Copyediting according to the target group: internal communication, public relations. Copyediting according to the purpose: informal messages, PR articles, company presentations, reports, minutes, etc. Translations with focus on localisation. One's own text preparation: contents, visuals, typography introduction. English in companies: British, American, International. Cultural differences: (in)formality levels, polite phrases, (in)direct expressions. Frequent mistakes in managerial communication caused by Czech interference (vocabulary, data recording style, differing units, etc.) Copy tools: translators, spell checks, grammar checks, tracing changes, sharing and groupwork in text creation.
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Demonstration, Practice exercises
- Participation in classes
- 20 hours per semester
- Preparation for course credit
- 35 hours per semester
- Home preparation for classes
- 35 hours per semester
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| learning outcomes |
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| Knowledge |
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| After completing this course, the student has the necessary knowledge, skills and can understand tools needed for a smooth transition from college to work with respect to copywriting, copyediting and translations. |
| After completing this course, the student has the necessary knowledge, skills and can understand tools needed for a smooth transition from college to work with respect to copywriting, copyediting and translations. |
| teaching methods |
|---|
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Demonstration |
| Demonstration |
| Practice exercises |
| assessment methods |
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| Analysis of the student's performance |
| Systematic observation of the student |
| Systematic observation of the student |
| Analysis of the student's performance |
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Recommended literature
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University of Chicago. The Chicago Manual of Style, 17th Edition. Chicago, 2017. ISBN 978-0226287058.
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