Course: Legal aspects of marketing communications

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Course title Legal aspects of marketing communications
Course code MURVP/MKPRA
Organizational form of instruction Seminar
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech, Czech, Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Šnédar Libor, JUDr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
  • Participation in classes - 28 hours per semester
  • Preparation for course credit - 20 hours per semester
  • Home preparation for classes - 15 hours per semester
prerequisite
Knowledge
Knowledge of general legal theory and legal system of the extent of secondary schools.
Knowledge of general legal theory and legal system of the extent of secondary schools.
learning outcomes
The student is able to build and protect individual and professional identity. The student gains the competencies to understand and share values within social corporate responsibility.
The student is able to build and protect individual and professional identity. The student gains the competencies to understand and share values within social corporate responsibility.
teaching methods
Lecturing
Lecturing
Practice exercises
Practice exercises
assessment methods
Didactic test
Essay
Didactic test
Essay
Recommended literature
  • Varvařovský, Pavel. Základy práva : o právu, státě a moci. 2., aktualiz. a dopl. vyd. Praha : ASPI, 2009. ISBN 978-80-7357-407-9.
  • Zákon č. 89/2012 Sb. Občanský zákoník.
  • Zákon č. 99/1963 Sb.. občanský soudní řád.
  • Zpěvák, Aleš; Fiala, Zdeně; Jonáková, Tereza. Základy teorie práva. Praha: Univerzita Jana Amose Komenského, 2015. ISBN 9788074521072.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester