Lecturer(s)
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Zlámal Lukáš, Ing.
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Novák Petr, doc. Ing. Ph.D.
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Kozubíková Ludmila, Ing. Ph.D.
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Vaculčíková Zuzana, Ing. Ph.D.
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Svatošová Veronika, Ing. Ph.D.
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Course content
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Introduction to business economics. - Business environment in the CZ and EU. - Legal aspects of business and founding of legal forms of business in the Czech Republic. - Establishment of a natural person. Establishment of a legal entity. - Specifics of entrepreneurship and entrepreneurial subjects in the educational sector. - Basic economic aspects of entrepreneurship in the educational sector. - Asset and capital management of a business entity. - Management of costs and revenues of the business entity. - Financial management, sources of finance for starting entrepreneurs. - Basics of calculations and pricing. - Business plan and budget of a budding entrepreneur, Canvas tool for designing a business model in a business plan.
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Learning activities and teaching methods
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Lecturing, Monologic (Exposition, lecture, briefing), Teamwork, Individual work of students
- Participation in classes
- 42 hours per semester
- Home preparation for classes
- 35 hours per semester
- Preparation for examination
- 48 hours per semester
- Term paper
- 25 hours per semester
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prerequisite |
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Knowledge |
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Neuvedeno. |
Neuvedeno. |
learning outcomes |
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knows basic data about the specificity of the business environment in the area of education |
knows basic data about the specificity of the business environment in the area of education |
has an overview of the most common legal forms of business in the educational field |
has an overview of the most common legal forms of business in the educational field |
has an overview of the economic management of an educational institution as an enterprise. |
has an overview of the economic management of an educational institution as an enterprise. |
Skills |
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critically evaluates information in connection with entrepreneurship and the start of his/her business project |
critically evaluates information in connection with entrepreneurship and the start of his/her business project |
critically evaluates business opportunities, |
critically evaluates business opportunities, |
knows the procedures leading to the establishment and start of their own business. |
knows the procedures leading to the establishment and start of their own business. |
teaching methods |
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Knowledge |
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Individual work of students |
Individual work of students |
Teamwork |
Teamwork |
Lecturing |
Lecturing |
Monologic (Exposition, lecture, briefing) |
Monologic (Exposition, lecture, briefing) |
assessment methods |
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Analysis of another type of paper written by the student (Casuistry, diary, plan ...) |
Written examination |
Written examination |
Analysis of another type of paper written by the student (Casuistry, diary, plan ...) |
Recommended literature
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Guillebeau, Ch. Startup za pakatel: objevte způsob, jak pracovat na sebe a živit se tím, co vás baví. Brno: Jan Melvil, 2013.
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Janatka, F. Podnikání v globalizovaném světě. Praha: Wolters Kluwer, 2017.
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John, V. Jak podnikat bez rizika: odhalená pravda o rizicích podnikání: deset rozhovorů se zkušenými podnikateli a poradci. Praha: Meriglobe business academy, 2016.
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Martinovičová, D., M. Konečný a J. Vavřina. Úvod do podnikové ekonomiky. Praha: Grada, 2014.
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Ries, E. Lean startup: jak budovat úspěšný byznys na základě neustálé inovace. Brno: BizBooks, 2015.
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Synek, M., E. Kislingerová, a kol. Podniková ekonomika. Praha: C. H. Beck, 2015.
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Veber, J., J. Srpová, a kol. Podnikání malé a střední firmy. Praha: Grada, 2012.
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