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Lecturer(s)
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Novák Petr, doc. Ing. Ph.D.
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Konečný Petr, Ing.
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Course content
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- Business idea, business models, Lean Canvas. - Acceleration of a business idea. - Business plan. - Legal aspects of establishing your own company, selected problems, examples. - Marketing and sales. - Communication - tools, trends, group work. - Sources and methods of financing start-up projects - standard approach (banks, investors). - Sources and methods of financing start-up projects - modern approaches (Crowdfunding). - Economic calculations in the business plan. - Creating a business model - Canvas and Lean canvas. - Lean management - process settings. - Presentation skills. - Defending business ideas in the form of an investment forum.
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Learning activities and teaching methods
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Lecturing
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| prerequisite |
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| Knowledge |
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| This course is recommended for those who have completed Entrepreneurship Academy 1 or already have a business plan they want to develop into a viable business project plan. The expectation for completing this course is that the student will already be building on the basic business model of the business plan. In the acceleration program, the student will thus already be working on a concrete project that will be brought to a realistic and feasible form. |
| This course is recommended for those who have completed Entrepreneurship Academy 1 or already have a business plan they want to develop into a viable business project plan. The expectation for completing this course is that the student will already be building on the basic business model of the business plan. In the acceleration program, the student will thus already be working on a concrete project that will be brought to a realistic and feasible form. |
| learning outcomes |
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| have an overview of the functioning of the economy and the economic environment |
| have an overview of the functioning of the economy and the economic environment |
| have an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| have an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| know the procedures applied in starting and running a business and be able to evaluate and analyse a business idea; |
| know the procedures applied in starting and running a business and be able to evaluate and analyse a business idea; |
| orientation in the basics of management and in the economic context of business entities (companies) |
| orientation in the basics of management and in the economic context of business entities (companies) |
| to be familiar with marketing issues and to have an overview of marketing tools in the specific conditions of starting and launching your own business. |
| to be familiar with marketing issues and to have an overview of marketing tools in the specific conditions of starting and launching your own business. |
| be able to design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| be able to design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| be able to compare and analyse the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| be able to compare and analyse the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| understand the basic aspects of economic management of firms |
| understand the basic aspects of economic management of firms |
| to apply a range of basic economic tools to support managerial decision-making in companies; |
| to apply a range of basic economic tools to support managerial decision-making in companies; |
| to analyse and identify market opportunities and apply procedures leading to the establishment of their own business in different areas |
| to analyse and identify market opportunities and apply procedures leading to the establishment of their own business in different areas |
| know how to create and set up a business model of the company's operation, including its scalability and how to evaluate it adequately |
| know how to create and set up a business model of the company's operation, including its scalability and how to evaluate it adequately |
| to develop and design your own business plan and start your own company |
| to develop and design your own business plan and start your own company |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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ABRAMS, Rhonda. Successful Business Plan Secrets & Strategies: America?s Best-selling Business Plan Guide!. Palo Alto: PlanningShop, 2014.
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ADÁMEK, Pavel a Lucie MEIXNEROVÁ. Business modelování: jak na business modely v digitálním prostředí.. Praha: Grada Publishing, 2022. ISBN 978-80-271-3356-7.
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FINCH, Brian. Jak napsat dobrý podnikatelský záměr: postupy a tipy, které vám pomohou získat podporu pro vaše nápady a podnikatelské plány.. V Brně: Lingea, 2020. ISBN 978-80-7508-623-5.
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GUILLEBEAU, Chris. Startup za pakatel: objevte způsob, jak pracovat na sebe a živit se tím, co vás baví. Brno: Jan Melvil, 2013. ISBN 978-80-87270-59-2.
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OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2012. ISBN 978-80-265-0025-4.
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SRPOVÁ, Jitka. Podnikatelský plán a strategie. Praha: Grada, 2011. ISBN 978-80-247-4103-1.
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SVOBODOVÁ, Ivana a Michal ANDERA. Od nápadu k podnikatelskému plánu: jak hledat a rozvíjet podnikatelské příležitosti.. Grada, 2017. ISBN 9788027104079.
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THIEL, Peter A. a Blake MASTERS. Od nuly k jedničce: úvahy o startupech, aneb, jak tvořit budoucnost. Brno: Jan Melvil Publishing,, 2015. ISBN 978-80-87270-72-1.
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VÁCLAVÍKOVÁ, Martina. Líheň podnikatelských nápadů: první kroky v podnikání. Brno: BizBooks, 2015. ISBN 978-80-265-0320-0.
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ZUZAŇÁK, Aleš. Podnikání včera, dnes a zítra.. Praha: Leges, 2022. ISBN 978-80-7502-457-2.
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