Lecturer(s)
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Novák Petr, doc. Ing. Ph.D.
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Vaculčíková Zuzana, Ing. Ph.D.
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Course content
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Course content 1. Introduction to the study of the discipline 2. Typology of enterprises (profit and non-profit organizations) 3. Establishing a natural person - Self-employed people 4. Establishment of a legal entity - corporation 5. Objectives and surroundings of the company 6. Enterprise production factors 7. Company assets 8. Company capital 9. Human work 10. Business associations 11. Acquisitions, mergers 12. Basics of creating business models 13. Growth, redevelopment and extinction of the firm
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Learning activities and teaching methods
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unspecified
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learning outcomes |
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Knowledge |
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has an overview of the functioning of the economy and the economic environment, including internationally |
has an overview of the functioning of the economy and the economic environment, including internationally |
has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
knows the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
knows the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
is familiar with the fundamentals of management and the economic context of business entities (companies) |
is familiar with the fundamentals of management and the economic context of business entities (companies) |
understands the relationships between the instruments of business management and the basic issues of money and capital markets |
understands the relationships between the instruments of business management and the basic issues of money and capital markets |
Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
Skills |
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Can compare the perspectives of different economic models on key economic categories and mechanisms within an economic environment |
Can compare the perspectives of different economic models on key economic categories and mechanisms within an economic environment |
understands the basic aspects of economic management of firms |
understands the basic aspects of economic management of firms |
be able to apply a range of basic economic tools to support managerial decision making in firms; |
be able to apply a range of basic economic tools to support managerial decision making in firms; |
know how to create and set up a business model for the operation of a firm |
know how to create and set up a business model for the operation of a firm |
can design their own business plan and start their own company |
can design their own business plan and start their own company |
Recommended literature
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ABRAMS, Rhonda. Successful business plan secrets & strategies: America's best-selling business plan guide!.. Palo Alto: PlanningShop, 2014. ISBN 978-1-933895-46-8.
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ATKINSON, S. The business book. New York: DK Publishing, 2014. ISBN 978-1-4654-1585-1.
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BOLTON, B., THOMPSON, J. The entirepreneur: the all-in-one entrepreneur-leader-manager. London: Routledge, Taylor & Francis Group, 2015. ISBN 978-0-415-85866-3.
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CLARK, D. Alibaba: the house that Jack Ma built. New York: Ecco, 2016. ISBN 978-0-06-241340-6.
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HAVLÍČEK, K. Small business: management & controlling. Kyjev: Universitet Ukrajina, 2014. ISBN 978-966-388-494-3.
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HUGHES, V., WELLER, D. Start a small business. London: John Murray Learning, 2015. ISBN 978-1-473-60918-1.
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JOHN, V. How to run a business without risk: the truth revealed about business risk : ten interviews with experienced entrepreneurs and advisors. London: Meriglobe Business Academy, 2017. ISBN 978-1-911511-14-4.
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KATZ, J. A., CORBETT, A. C. Models of start-up thinking and action: theoretical, empirical, and pedagogical approaches. Bingley: Emerald, 2016. ISBN 978-1-78635-486-0.
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KUDZBEL. M. Bata - the business miracle: the story of an extraordinary entrepreneur. Marianka: Marada Capital Services, 2006. ISBN 80-968458-6-1.
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LAZEAR, E. P., ALTMANN, S., ZIMMERMANN, K. F. Inside the firm: contributions to personnel economics. Oxford: Oxford University Press, 2016. ISBN 978-0-19-877996-4.
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MOSEY, S., NOKE, H., KIRKHAM, P. Building an entrepreneurial organisation. London: Routledge, Taylor & Francis Group, 2017. ISBN 978-1-138-86113-8.
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OSTERWALDER, A., PIGNEUR, Y. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley, 2010. ISBN 978-0-470-87641-1.
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PORTER, M. E. Competitive strategy: techniques for analyzing industries and competitors. New York: Free Press, 2004. ISBN 0-7432-6088-0.
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ROSS, S. A., WESTERFIELD, R., JAFFE, J. F., JORDAN, B. D. Corporate finance: core principles & applications.. Fifth edition. New York: McGraw-Hill Education, 2018. ISBN 978-1-260-08327-9.
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SHELTON, H. The secrets to writing a successful business plan: a pro shares a step-by-step guide to creating a plan that gets results. Rockville: Summit Valley Press, 2017. ISBN 978-0-9899460.
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