Lecturer(s)
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Konečný Petr, Ing.
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Novák Petr, doc. Ing. Ph.D.
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Course content
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Doing business in the region Comparison of business determinants in regions - analysis of specific companies in established fields of selected regions Examples of good practice Legal aspects of business and the establishment of legal forms of business in the Czech Republic Business law, intellectual property protection Economic aspects of business, cost and revenue management in a newly emerging company Marketing and marketing strategies in business Lean canvas - elaboration of a business idea Defending unfinished business ideas in the form of Elevator pitch
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Learning activities and teaching methods
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Lecturing
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prerequisite |
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Knowledge |
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The course should be chosen by students who have a real interest in entrepreneurship, as well as those who want to acquire or expand basic knowledge in the field of real entrepreneurship or just try business "dirty". |
The course should be chosen by students who have a real interest in entrepreneurship, as well as those who want to acquire or expand basic knowledge in the field of real entrepreneurship or just try business "dirty". |
learning outcomes |
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has an overview of the functioning of the economy and the economic environment |
has an overview of the functioning of the economy and the economic environment |
has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
is familiar with the fundamentals of management and the economic context of business entities (companies) |
is familiar with the fundamentals of management and the economic context of business entities (companies) |
Is oriented in the issues of marketing and has an overview of marketing tools in the specific conditions of the start-up and launch of their own business. |
Is oriented in the issues of marketing and has an overview of marketing tools in the specific conditions of the start-up and launch of their own business. |
Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
Skills |
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can compare and analyse the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
can compare and analyse the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
understands the basic aspects of economic management of firms |
understands the basic aspects of economic management of firms |
be able to apply a range of basic economic tools to support managerial decision making in firms; |
be able to apply a range of basic economic tools to support managerial decision making in firms; |
analyse and identify market opportunities and apply the procedures leading to the establishment of their own business in different areas |
analyse and identify market opportunities and apply the procedures leading to the establishment of their own business in different areas |
be able to create and set up a business model for the operation of a company, including its scalability and be able to evaluate it adequately |
be able to create and set up a business model for the operation of a company, including its scalability and be able to evaluate it adequately |
can design their own business plan and start their own company |
can design their own business plan and start their own company |
teaching methods |
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Knowledge |
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Lecturing |
Lecturing |
Recommended literature
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ABRAMS, Rhonda. Successful business plan secrets & strategies: America's best-selling business plan guide!.. Palo Alto: PlanningShop, 2014. ISBN 978-1-933895-46-8.
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COLLINS, James C. a Jerry I. PORRAS. Jak vybudovat trvale úspěšnou firmu: úspěšné návyky vizionářských společností : překlad bestselleru Built to last. Praha: Grada Publishing, 2016. ISBN 978-80-247-5638-7.
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GUILLEBEAU, Chris. Startup za pakatel: objevte způsob, jak pracovat na sebe a živit se tím, co vás baví. Brno: Jan Melvil, 2013. ISBN 978-80-87270-59-2.
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JOHN, Vladimír. Jak podnikat bez rizika. Praha: Meriglobe Business Academy s.r.o., 2016. ISBN 978-80-88189-00-8.
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KOTLER, Philip a Gary ARMSTRONG. Principles of marketing.. 15th global ed. Harlow: Pearson, 2014. ISBN 978-0-273-78699-3.
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LUKEŠ, Martin a Ivan NOVÝ. Psychologie podnikání: osobnost podnikatele a rozvoj podnikatelských dovedností. Praha: Management Press, 2005. ISBN 80-7261-125-9.
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OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2012. ISBN 978-80-265-0025-4.
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RIES, Eric. Lean startup: jak budovat úspěšný byznys na základě neustálé inovace. Brno: BizBooks, 2015. ISBN 978-80-265-0389-7.
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SRPOVÁ, Jitka. Podnikatelský plán a strategie. Praha: Grada, 2011. ISBN 978-80-247-4103-1.
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THIEL, Peter A. a Blake MASTERS. Od nuly k jedničce: úvahy o startupech, aneb, jak tvořit budoucnost. Brno: Jan Melvil Publishing,, 2015. ISBN 978-80-87270-72-1.
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VÁCLAVÍKOVÁ, Martina. Líheň podnikatelských nápadů: první kroky v podnikání. Brno: BizBooks, 2015. ISBN 978-80-265-0320-0.
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VEBER, Jaromír a Jitka SRPOVÁ. Podnikání malé a střední firmy. Praha: Grada, 2012. ISBN 978-80-247-4520-6.
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