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Lecturer(s)
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Popesko Boris, prof. Ing. Ph.D.
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Slinták Karel, Ing. Ph.D.
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Course content
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Theory and practice of business Business model Personal model Canvas Value proposition design Lean canvas Lean startup Customer development model Business model design Business model patterns
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming)
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| learning outcomes |
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| Knowledge |
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| The student will learn to use the business model Canvas and/or lean canvas, which will be able to develop a new business project or analyze existing companies |
| The student will learn to use the business model Canvas and/or lean canvas, which will be able to develop a new business project or analyze existing companies |
| teaching methods |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
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| Essay |
| Analysis of seminar paper |
| Essay |
| Analysis of seminar paper |
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Recommended literature
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e-learning on Moodle. The title of course: 1BME - Business models..
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Blank, S. The four steps to the epiphany: successful strategies for products that win.. John Wiley & Sons, 2020.
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Drucker, P. Innovation and Entrepreneurship.. Routledge, 2014.
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Maurya, A. Running lean: iterate from plan A to a plan that works.. " O'Reilly Media, Inc.", 2012.
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Osterwalder, A., & Pigneur, Y. Business model generation: a handbook for visionaries, game changers, and challengers.. John Wiley & Sons., 2010.
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Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. Value proposition design: How to create products and services customers want. ohn Wiley & Sons., 2014.
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Reis, E. The lean startup. New York: Crown Business, 2011.
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