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Lecturer(s)
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Smékalová Lenka, Ing. Ph.D.
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Korec Jiří, Ing. et Ing.
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Tučková Zuzana, prof. Ing. Ph.D.
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Bejtkovský Jiří, Ing. Ph.D.
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Course content
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Sport as a public good The economic dimension of sport Sport as a tool of human socialization and development of social relations Macroeconomic aspects of physical culture Microeconomic aspects of physical culture Macroeconomic model of sport Institutional provision of sport in the Czech Republic Financing of sport - multi-source financing Business activity in physical education and sport Subsidy policy physical culture, sport
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| Student defines sport as a public good and describes its role within the social and economic system of the Czech Republic. |
| Student defines sport as a public good and describes its role within the social and economic system of the Czech Republic. |
| Student analyses the economic dimension of sport and recognizes the differences between macroeconomic and microeconomic aspects of physical culture, including their impact on society. |
| Student analyses the economic dimension of sport and recognizes the differences between macroeconomic and microeconomic aspects of physical culture, including their impact on society. |
| Student will describe the institutional provision of sport in the Czech Republic, including its main actors, structures and relationships between them, and explain how sport is financed through multi-source funding and subsidy policy. |
| Student will describe the institutional provision of sport in the Czech Republic, including its main actors, structures and relationships between them, and explain how sport is financed through multi-source funding and subsidy policy. |
| Student will evaluate sport as an instrument of human socialization and its impact on the development of social relations and community cohesion, while identifying the main challenges associated with this process. |
| Student will evaluate sport as an instrument of human socialization and its impact on the development of social relations and community cohesion, while identifying the main challenges associated with this process. |
| Student will explain entrepreneurship in physical education and sport, including the opportunities and risks associated with entrepreneurship in this sector. |
| Student will explain entrepreneurship in physical education and sport, including the opportunities and risks associated with entrepreneurship in this sector. |
| Skills |
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| Student applies knowledge of multi-source financing of sports to specific examples, designs an optimal financing method for a sports organization, and evaluates its effectiveness. |
| Student applies knowledge of multi-source financing of sports to specific examples, designs an optimal financing method for a sports organization, and evaluates its effectiveness. |
| Student designs an institutional model for a sports organization in the Czech Republic and correctly allocates roles and responsibilities among individual entities, ensuring the organization's effective functioning. |
| Student designs an institutional model for a sports organization in the Czech Republic and correctly allocates roles and responsibilities among individual entities, ensuring the organization's effective functioning. |
| Student implements a business plan in the field of sports, taking into account microeconomic and macroeconomic factors, including financing, risks, and market opportunities. |
| Student implements a business plan in the field of sports, taking into account microeconomic and macroeconomic factors, including financing, risks, and market opportunities. |
| Student assesses grant policy in the field of physical culture and sports and identifies key grant opportunities to support sports activities in the Czech Republic. |
| Student assesses grant policy in the field of physical culture and sports and identifies key grant opportunities to support sports activities in the Czech Republic. |
| Student applies theoretical knowledge of sport as a public good in the planning and organization of sports events, emphasizing the social and economic benefits for the local community. |
| Student applies theoretical knowledge of sport as a public good in the planning and organization of sports events, emphasizing the social and economic benefits for the local community. |
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| Qualifying examination |
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Recommended literature
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GRATTON, CH. The global economics of sport. London: Routledge, 2012. ISBN 9780415586184.
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LEEDS, M., VON ALLMEN, P. The economics of sports. 5th ed.. Boston: Pearson, 2014. ISBN 9780133382891.
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NOVOTNÝ, J. Ekonomika sportu: vybrané kapitoly II. Praha, 2006. ISBN 8024509792.
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NOVOTNÝ, J. Sport v ekonomice. Praha, 2011. ISBN 9788073576660.
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