Course: Design Management II

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Course title Design Management II
Course code MUMM/2RDE2
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Kramoliš Jan, doc. Mgr. Ph.D.
Course content
Proces vývoje a tvorby nového designu The process of developing and creating new design The economics of development and introduction of new design The process of introducing a new design into production Prosperity enterprise with design

Learning activities and teaching methods
Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Educational trip
  • Term paper - 20 hours per semester
  • Participation in classes - 10 hours per semester
  • Home preparation for classes - 15 hours per semester
learning outcomes
Knowledge
Students will get acquainted with a number of specific information and knowledge from management representatives by Czech companies, designers, workers of marketing communication and market research. Students will learn the benefits and the importance of design for the company.
Students will get acquainted with a number of specific information and knowledge from management representatives by Czech companies, designers, workers of marketing communication and market research. Students will learn the benefits and the importance of design for the company.
dilemata řízení design managementu na konkrétním případě.
dilemata řízení design managementu na konkrétním případě.
Skills
zvolit optimální řešení s ohledem na teorii dilema design managementu
zvolit optimální řešení s ohledem na teorii dilema design managementu
charakterizovat kritéria volby vhodného designu
charakterizovat kritéria volby vhodného designu
provést hodnocení kvality designu
provést hodnocení kvality designu
stanovit postup nového designu či modifikace designu ve firmě
stanovit postup nového designu či modifikace designu ve firmě
provést porovnání více variant řešení designu z hlediska funkčnosti, estetiky a účelu.
provést porovnání více variant řešení designu z hlediska funkčnosti, estetiky a účelu.
charakterizovat specifika disciplíny design managementu
charakterizovat specifika disciplíny design managementu
vymezit metody řízení designu
vymezit metody řízení designu
stanovit pokročilý proces tvorby designu
stanovit pokročilý proces tvorby designu
teaching methods
Knowledge
Monologic (Exposition, lecture, briefing)
Educational trip
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
Educational trip
Monologic (Exposition, lecture, briefing)
assessment methods
Conversation
Conversation
Didactic test
Didactic test
Recommended literature
  • Best, Kathryn. The fundamentals of design management. Lausanne : AVA Academia, 2010. ISBN 978-2-940411-07-8.
  • Healey, Matthew. Co je branding?. V Praze : Slovart, 2008. ISBN 978-80-7391-167-6.
  • Kramoliš, Jan. Design Management ve firmách v České republice. Zlín, 2017. ISBN 978-80-7454-678-5.
  • MOZOTA, Brigitte Borja de. Design Management: Using Design to Build Brand Value and Corporate Innovation. Allworth Press, 2003. ISBN 978-1581152838.
  • Rasmus, Daniel. Management by Design: Applying Design Principles to the Work Experience. Wiley, 2010. ISBN 80-7180-248-4.
  • William Lidwell. UNIVERZÁLNÍ PRINCIPY DESIGNU. Computer Press, 2011. ISBN 978-80-251-3540-2.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester