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Lecturer(s)
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Kramoliš Jan, doc. Mgr. Ph.D.
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Course content
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The role of design in marketing communications Design as a coordinated and controlled process The principles of Design Management Corporate Identity Design and Graphic Design
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| teoreticky znát management, metody a typy |
| teoreticky znát management, metody a typy |
| Skills |
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| teoreticky řídit design na základní úrovni |
| teoreticky řídit design na základní úrovni |
| learning outcomes |
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| Knowledge |
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| defining the scope of design management |
| defining the scope of design management |
| interdisciplinarity and scope of the concept of design |
| interdisciplinarity and scope of the concept of design |
| Use of individual workflows in design management |
| Use of individual workflows in design management |
| benefits and costs of investing in design |
| benefits and costs of investing in design |
| application of knowledge from case studies of management design |
| application of knowledge from case studies of management design |
| Skills |
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| carry out a basic assessment of the proposed new design |
| carry out a basic assessment of the proposed new design |
| carry out a basic assessment of the proposed redesign |
| carry out a basic assessment of the proposed redesign |
| set design criteria |
| set design criteria |
| evaluate the current design solution in the company |
| evaluate the current design solution in the company |
| establish the basic design process |
| establish the basic design process |
| teaching methods |
|---|
| Knowledge |
|---|
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
|---|
| Analysis of educational material |
| Analysis of educational material |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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Best, Kathryn. The fundamentals of design management. Lausanne : AVA Academia, 2010. ISBN 978-2-940411-07-8.
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Healey, Matthew. Co je branding?. V Praze : Slovart, 2008. ISBN 978-80-7391-167-6.
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Kostkan, Tomáš a kolektiv. Jak dostat ze svého grafika/studia/agentzury to nejlepší?. 2010. ISBN 978-80-254-8411-1.
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Kramoliš, Jan. Design Management ve firmách v České republice. Zlín, 2017. ISBN 978-80-7454-678-5.
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MOZOTA, Brigitte Borja de. Design Management: Using Design to Build Brand Value and Corporate Innovation. Allworth Press, 2003. ISBN 978-1581152838.
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Norman, Donald A. Design pro každý den. 1. vyd. Praha : Dokořán, 2010. ISBN 978-80-7363-314-1.
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Rachel Cooper, Sabine Junginger, Thomas Lockwood. The Handbook of Design Management. 2011. ISBN 9781847884886.
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Rasmus, Daniel. Management by Design: Applying Design Principles to the Work Experience. Wiley, 2010. ISBN 80-7180-248-4.
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