Course: Expert debate on FSE subjects: Economics, Economical-Mathematical Methods, Management, Marketing

« Back
Course title Expert debate on FSE subjects: Economics, Economical-Mathematical Methods, Management, Marketing
Course code MUMM/2DMDM
Organizational form of instruction no contact
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 0
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Pilík Michal, doc. Ing. Ph.D.
Course content
The examination takes the form of an oral debate on the topics of the areas stated above processed in the form of themes that are available to students. These areas are regularly updated and approved by the Study Programmes Board.

Learning activities and teaching methods
Dialogic (Discussion, conversation, brainstorming)
  • Home preparation for classes - 150 hours per semester
learning outcomes
Knowledge
After passing the course, students should be able to present the achieved knowledge and immediately respond to questions raised in the debate.
After passing the course, students should be able to present the achieved knowledge and immediately respond to questions raised in the debate.
teaching methods
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
assessment methods
Grade (Using a grade system)
Grade (Using a grade system)
Recommended literature
  • Dytrt, Zdeněk. Manažerská etika : etika v managementu a podnikání. 1.vyd. Zlín : Univerzita Tomáše Bati ve Zlíně, 2007. ISBN 978-80-7318-645-6.
  • Jablonský, Josef. Operační výzkum : kvantitativní modely pro ekonomické rozhodování. 1. vyd. Praha : Professional Publishing, 2002. ISBN 8086419231.
  • Keřkovský, Miloslav. Strategické řízení : teorie pro praxi. Vyd. 1. Praha : C. H. Beck, 2002. ISBN 80-7179-578-X.
  • Kotler, Philip. Marketing. Praha : Grada, 2004. ISBN 80-247-0513-3.
  • Kozák, Vratislav. Marketingová komunikace. Vyd. 2., nezm. Zlín : Univerzita Tomáše Bati ve Zlíně, 2009. ISBN 978-80-7318-797-2.
  • Mach, Miloš. Makroekonomie II pro magisterské (inženýrské) studium : 1. a 2. část. Vyd. 3. Praha : Melandrium, 2001. ISBN 8086175189.
  • Ondrčka, Pavel. Rozšíoení základu makroekonomické teorie. Vyd. 1. Zlín : Univerzita Tomáše Bati, Fakulta managementu a ekonomiky, 2003. ISBN 807318124X.
  • Pilík, Michal. Průmyslový marketing. 1. vyd. Zlín : Univerzita Tomáše Bati, 2005. ISBN 8073183676.
  • Porvazník, Ján. Celostní management. 4., přeprac. a dopl. vyd. Bratislava : IRIS, 2010. ISBN 978-80-89256-48-8.
  • SOUKUPOVÁ, J., HOŘEJŠÍ, B., MACÁKOVÁ, L., SOUKUP, J. Mikroekonomie. Praha : Management Press, 2000. ISBN 80-7261-005-8.
  • Staňková, Pavla. Marketing obchodu a služeb : studijní pomůcka pro distanční studium. Vyd. 2., upr. Zlín : Univerzita Tomáše Bati ve Zlíně, 2010. ISBN 978-80-7318-927-3.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester