Lecturer(s)
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Barešová Petra, Ing. MSc, Ph.D.
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Končitíková Gabriela, Ing. Mgr. Ph.D.
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Course content
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- Bata's company history and present, Bata's company entrepreneurial strategy, Thomas - Bata entrepreneurial philosophy, Bata's Management System presentation - Bata's company employees enlighten activation - Bata's company personal and social policy - Bata's company salary and social motivation and activation system - Bata's company information system - Bata's company calculations and accounting - Bata's company planning - Bata's company business policy (purchase and sales) - Bata's company commercial policy (production) and Quality Management - Bata's company research, technical and innovation activities for company development - Bata's company marketing policy - Bata's company internal communication - Seller-Buyer relationships, Management of customer relationship at Bata's company - Bata's company social liability
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Methods for working with texts (Textbook, book)
- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 12 hours per semester
- Term paper
- 22 hours per semester
- Preparation for course credit
- 18 hours per semester
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prerequisite |
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Knowledge |
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The basic knowledge of management |
The basic knowledge of management |
learning outcomes |
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Students can understand the management system in Baťa company till 1945 and importance of this system for contemporary company management. They critically treat the historical information resource dealing with Baťa system management. |
Students can understand the management system in Baťa company till 1945 and importance of this system for contemporary company management. They critically treat the historical information resource dealing with Baťa system management. |
popsat základní baťovské principy a filozofii |
popsat základní baťovské principy a filozofii |
popsat principy Baťovy školy práce |
popsat principy Baťovy školy práce |
popsat baťovské principy z oblasti HR (Human Resources) |
popsat baťovské principy z oblasti HR (Human Resources) |
popsat baťovské principy z oblasti reklamy, služby, prodeje |
popsat baťovské principy z oblasti reklamy, služby, prodeje |
popsat baťovské principy z oblasti výroby a řízení obchodu |
popsat baťovské principy z oblasti výroby a řízení obchodu |
describe the basic Bata principles and philosophy |
describe the basic Bata principles and philosophy |
describe the principles of the Bata School of Work |
describe the principles of the Bata School of Work |
describe the Bata principles in the field of HR (Human Resources) |
describe the Bata principles in the field of HR (Human Resources) |
describe Bata principles in the field of advertising, service, sales |
describe Bata principles in the field of advertising, service, sales |
describe Bata principles in the field of production and business management |
describe Bata principles in the field of production and business management |
Skills |
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aplikovat základní baťovské principy a filozofii |
aplikovat základní baťovské principy a filozofii |
aplikovat principy Baťovy školy práce |
aplikovat principy Baťovy školy práce |
aplikovat baťovské principy z oblasti HR (Human Resources) |
aplikovat baťovské principy z oblasti HR (Human Resources) |
aplikovat baťovské principy z oblasti reklamy, služby, prodeje |
aplikovat baťovské principy z oblasti reklamy, služby, prodeje |
aplikovat baťovské principy z oblasti výroby a řízení obchodu |
aplikovat baťovské principy z oblasti výroby a řízení obchodu |
apply basic Bata principles and philosophy |
apply basic Bata principles and philosophy |
apply the principles of the Bata School of Work |
apply the principles of the Bata School of Work |
apply Bata principles in the field of HR (Human Resources) |
apply Bata principles in the field of HR (Human Resources) |
apply Bata principles in the field of advertising, service, sales |
apply Bata principles in the field of advertising, service, sales |
apply Bata principles in the field of production and business management |
apply Bata principles in the field of production and business management |
teaching methods |
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Knowledge |
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Dialogic (Discussion, conversation, brainstorming) |
Monologic (Exposition, lecture, briefing) |
Dialogic (Discussion, conversation, brainstorming) |
Methods for working with texts (Textbook, book) |
Methods for working with texts (Textbook, book) |
Monologic (Exposition, lecture, briefing) |
assessment methods |
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Essay |
Written examination |
Didactic test |
Didactic test |
Grade (Using a grade system) |
Analysis of the student's performance |
Written examination |
Essay |
Grade (Using a grade system) |
Analysis of the student's performance |
Recommended literature
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Baťa, T. Úvahy a projevy. Zlín, 2018. ISBN 978-80-906540-5-1.
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Cekota, A. Geniální podnikatel Tomáš Baťa. Zlín, 2016. ISBN 978-80-905896-5-0.
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Rybka, Z. Základní zásady Baťova systému řízení. Zlín, 2016. ISBN 978-80-906540-1-3.
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Stříteský, M. Tvůrčí odkaz Tomáše Bati současným podnikatelům. Zlín, 2003. ISBN 80-7318-152-5.
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Zelený, M. Cesty k úspěchu: trvalé hodnoty soustavy řízení Baťa. Zlín, 2001. ISBN 8073180464.
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