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Lecturer(s)
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Kramoliš Jan, doc. Mgr. Ph.D.
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Course content
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Proces vývoje a tvorby nového designu The process of developing and creating new design The economics of development and introduction of new design The process of introducing a new design into production Prosperity enterprise with design
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Educational trip
- Term paper
- 20 hours per semester
- Participation in classes
- 10 hours per semester
- Home preparation for classes
- 15 hours per semester
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| prerequisite |
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| Knowledge |
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| popsat metody design managementu |
| popsat metody design managementu |
| charakterizovat kritéria design managementu |
| charakterizovat kritéria design managementu |
| definovat jednotlivé přístupy design managementu |
| definovat jednotlivé přístupy design managementu |
| komplexně vysvětlit postup řízení designu |
| komplexně vysvětlit postup řízení designu |
| provést manažerské hodnocení navrhovaného designu |
| provést manažerské hodnocení navrhovaného designu |
| specifikovat dilemata v design managementu |
| specifikovat dilemata v design managementu |
| Skills |
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| provést manažerské hodnocení navrhovaného designu |
| provést manažerské hodnocení navrhovaného designu |
| provést výběr investiční varianty do designu s využitím design managmentu |
| provést výběr investiční varianty do designu s využitím design managmentu |
| stanovit pomocí kalkulace náklady na design |
| stanovit pomocí kalkulace náklady na design |
| provést srovnání více variant návrhů designu z hlediska splnění cílů organizace |
| provést srovnání více variant návrhů designu z hlediska splnění cílů organizace |
| provést hodnocení navrhovaného designu |
| provést hodnocení navrhovaného designu |
| learning outcomes |
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| Knowledge |
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| Students will get acquainted with a number of specific information and knowledge from management representatives by companies. |
| Students will get acquainted with a number of specific information and knowledge from management representatives by companies. |
| Students will get acquainted with a number of specific information and knowledge from designers, workers of marketing communication. |
| Students will get acquainted with a number of specific information and knowledge from designers, workers of marketing communication. |
| Students will get acquainted with a number of specific information and knowledge about design from market. |
| Students will get acquainted with a number of specific information and knowledge about design from market. |
| Students will learn the benefits and the importance of design for the company. |
| Students will learn the benefits and the importance of design for the company. |
| Skills |
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| describe the discipline of design management |
| describe the discipline of design management |
| characterize the specifics of the design management discipline |
| characterize the specifics of the design management discipline |
| define design management methods |
| define design management methods |
| characterize the therm design |
| characterize the therm design |
| describe the management design diemma issue |
| describe the management design diemma issue |
| establish an advanced design process |
| establish an advanced design process |
| teaching methods |
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| Knowledge |
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| Educational trip |
| Educational trip |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Didactic test |
| Didactic test |
| Conversation |
| Conversation |
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Recommended literature
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Best, Kathryn. The fundamentals of design management. Lausanne : AVA Academia, 2010. ISBN 978-2-940411-07-8.
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Healey, Matthew. Co je branding?. V Praze : Slovart, 2008. ISBN 978-80-7391-167-6.
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Kramoliš, Jan. Design Management ve firmách v České republice. Zlín, 2017. ISBN 978-80-7454-678-5.
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MOZOTA, Brigitte Borja de. Design Management: Using Design to Build Brand Value and Corporate Innovation. Allworth Press, 2003. ISBN 978-1581152838.
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Norman, Donald A. Design pro každý den. 1. vyd. Praha : Dokořán, 2010. ISBN 978-80-7363-314-1.
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Rasmus, Daniel. Management by Design: Applying Design Principles to the Work Experience. Wiley, 2010. ISBN 80-7180-248-4.
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