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Lecturer(s)
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Kramoliš Jan, doc. Mgr. Ph.D.
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Course content
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The role of design in marketing communications Design as a coordinated and controlled process The principles of Design Management Corporate Identity Design and Graphic Design
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 30 hours per semester
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| learning outcomes |
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| Knowledge |
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| Students will get acquainted with a number of specific information and knowledge from management representatives by Czech companies, designers, workers of marketing communication and market research. Students will learn the benefits and the importance of design for the company. |
| Students will get acquainted with a number of specific information and knowledge from management representatives by Czech companies, designers, workers of marketing communication and market research. Students will learn the benefits and the importance of design for the company. |
| Able to identify the scope of design control Understands the interdisciplinarity and scope of the concept of design Knows the different workflows in design management Knows the benefits and costs of investing in design Knows important case studies in design management |
| Able to identify the scope of design control Understands the interdisciplinarity and scope of the concept of design Knows the different workflows in design management Knows the benefits and costs of investing in design Knows important case studies in design management |
| defining the scope of design management |
| defining the scope of design management |
| interdisciplinarity and scope of the concept of design |
| interdisciplinarity and scope of the concept of design |
| Use of individual workflows in design management |
| Use of individual workflows in design management |
| benefits and costs of investing in design |
| benefits and costs of investing in design |
| application of knowledge from case studies of management design |
| application of knowledge from case studies of management design |
| Skills |
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| carry out a basic assessment of the proposed new design |
| carry out a basic assessment of the proposed new design |
| carry out a basic assessment of the proposed redesign |
| carry out a basic assessment of the proposed redesign |
| set design criteria |
| set design criteria |
| evaluate the current design solution in the company |
| evaluate the current design solution in the company |
| establish the basic design process |
| establish the basic design process |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Analysis of educational material |
| Analysis of educational material |
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Recommended literature
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Best, Kathryn. The fundamentals of design management. Lausanne : AVA Academia, 2010. ISBN 978-2-940411-07-8.
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Healey, Matthew. Co je branding?. V Praze : Slovart, 2008. ISBN 978-80-7391-167-6.
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Kostkan, Tomáš a kolektiv. Jak dostat ze svého grafika/studia/agentzury to nejlepší?. 2010. ISBN 978-80-254-8411-1.
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Kramoliš, Jan. Design Management ve firmách v České republice. Zlín, 2017. ISBN 978-80-7454-678-5.
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MOZOTA, Brigitte Borja de. Design Management: Using Design to Build Brand Value and Corporate Innovation. Allworth Press, 2003. ISBN 978-1581152838.
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Norman, Donald A. Design pro každý den. 1. vyd. Praha : Dokořán, 2010. ISBN 978-80-7363-314-1.
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Rachel Cooper, Sabine Junginger, Thomas Lockwood. The Handbook of Design Management. 2011. ISBN 9781847884886.
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Rasmus, Daniel. Management by Design: Applying Design Principles to the Work Experience. Wiley, 2010. ISBN 80-7180-248-4.
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