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Lecturer(s)
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Pilík Michal, doc. Ing. Ph.D.
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Course content
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- What is sustainability management? - The history of sustainability management, the future of sustainability management - Challenges and opportunities of sustainability management - Marketing concepts of sustainability (green brand, green marketing) - Sustainable business - Sustainable supply chain management
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| describe what sustainable development is and what role it plays in the global context |
| describe what sustainable development is and what role it plays in the global context |
| identify the challenges and opportunities of sustainability management |
| identify the challenges and opportunities of sustainability management |
| characterise sustainability marketing concepts (green brand, green marketing) |
| characterise sustainability marketing concepts (green brand, green marketing) |
| characterise sustainable supply chain management |
| characterise sustainable supply chain management |
| define sustainable business |
| define sustainable business |
| Skills |
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| prepare a sustainable marketing strategy for the company |
| prepare a sustainable marketing strategy for the company |
| apply procedures for determining a sustainable marketing strategy |
| apply procedures for determining a sustainable marketing strategy |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Demonstration |
| Demonstration |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Practice exercises |
| Practice exercises |
| assessment methods |
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| Knowledge |
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| Written examination |
| Written examination |
| Oral examination |
| Oral examination |
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Recommended literature
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DEKHILI, S. Marketing for sustainable development: rethinking consumption models. London, 2021.
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LANE, H. W., MAZNEVSKI, M. L. International management behavior: global and sustainable leadership. Cambridge. 2019.
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Manuel Au-Yong-Oliveira, Maria José Sousa. Sustainable Marketing and Strategy. MDPI AG, 2022. ISBN 303653959X.
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Mária Kolářová a kol. V souladu s přírodou. Praha, 2021. ISBN 9788024649931.
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PETRŮ, N., KUPEC, V. Marketingové řízení podniků - diskurs podnikové praxe: (prováděcí analýzy - případové studie - příklady a návody). Praha. 2021.
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SHARMA, R. R., KAUR, T., SINGH SYAN, A. Sustainability marketing: new directions and practices. Bingley. 2021.
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