|
Lecturer(s)
|
-
Pavelková Drahomíra, prof. Dr. Ing.
-
Fabián Ondřej, PhDr.
-
Homolka Lubor, Ing. Ph.D.
-
Matošková Jana, doc. Ing. Ph.D.
|
|
Course content
|
- The nature of business and management research. - Formulating and clarifying the research topic. - Information sources, reviewing the literature. - Publication activities, structure of the scientific paper. - Publication models (traditional, open access, predatory journals) - Evaluation of research and development in the Czech Republic. - Financial sources for research, grant systems. - Intellectual property rights, commercialization of research results. - Research philosophies. - Research approaches. - Research design. - Research methods. - Selecting samples, power-sample analysis. - Using secondary data. - Collecting primary data. - Analysis of quantitative data. - Analysing of qualitative data. - Writing and presenting dissertation. - Ethical issues of research.
|
|
Learning activities and teaching methods
|
Lecturing, Methods for working with texts (Textbook, book), Analysis of a presentation, Individual work of students, E-learning
- Term paper
- 100 hours per semester
- Participation in classes
- 30 hours per semester
- Preparation for examination
- 50 hours per semester
- Home preparation for classes
- 120 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Knowledge of basic methods and techniques of mathematical statistics and systems analysis. |
| Knowledge of basic methods and techniques of mathematical statistics and systems analysis. |
| learning outcomes |
|---|
| explain the nature of scientific work |
| explain the nature of scientific work |
| define research philosophies and research design |
| define research philosophies and research design |
| describe and explain research strategies (research methods) |
| describe and explain research strategies (research methods) |
| describe data collection techniques and data processing methods |
| describe data collection techniques and data processing methods |
| explain the ethical principles of scientific work and the protection of intellectual property |
| explain the ethical principles of scientific work and the protection of intellectual property |
| Skills |
|---|
| use information sources and prepare a critical literature review |
| use information sources and prepare a critical literature review |
| develop a research plan |
| develop a research plan |
| design data collection procedures and apply appropriate methods for data analysis |
| design data collection procedures and apply appropriate methods for data analysis |
| summarise and discuss research findings |
| summarise and discuss research findings |
| present research results in the structure of scientific papers and dissertation |
| present research results in the structure of scientific papers and dissertation |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual work of students |
| Individual work of students |
| Analysis of a presentation |
| Analysis of a presentation |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| E-learning |
| E-learning |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
|---|
| Analysis of a presentation |
| Analysis of a presentation |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of seminar paper |
| Qualifying examination |
| Qualifying examination |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of seminar paper |
|
Recommended literature
|
-
BELL, J., WATERS, S. Doing your research project: a guide for first-time researchers. 6th edition. Maidenhead: McGraw Hill Education, 2014. ISBN 978-0-335-26446-9.
-
BRYANT, A. Leading Issues in Business Research Method. Reading. Academic Publishing International, 2011. ISBN 978-1-906638-87-0.
-
BRYMAN, A. Social Research Methods. New York: Oxford University Press, 2012. ISBN 978-0-19-95885-3.
-
CRESWELL, J. W. Research Design. SAGE Publications, 2014. ISBN 978-1-4522-2610-1.
-
DALY, I. HANEY, A. B. 53 Interesting Ways to Communicate Your Research. 2014. ISBN 978-1907076633.
-
DAVIES, M., HUGHES, N. Doing a Successful Research Project, Using Qualitative or Quantitative Methods. NY: Palgrave Macmillan, 2014. ISBN 978-1-137-30642-5.
-
FABIÁN, O. Úvod do informačních zdrojů a vědeckého publikování /online/. Univerzita Tomáše Bati ve Zlíně, 2014.
-
FARQUHAR, J. D. Case Study Research for Business. SAGE Publications, 2012. ISBN 978-1-84920-777-5.
-
GRAY, V. Avoiding plagiarism: communicating your message with academic and professional integrity. 2012. ISBN 978-1465203014.
-
HARRIS, D. F. The Complete Guide to Writing Questionnaires. Durham: I&M Press, 2014. ISBN 978-0-615-91767-2.
-
HENDL, J. Přehled statistických metod: analýza a metaanalýza dat. Praha: Portál, 2009. ISBN 8073674823.
-
MARSHALL, C., ROSSMAN, G. B. Designing Qualitative Research, fifth edition. SAGE Publications, 2011. ISBN 978-1-4129-7044-0.
-
MARTIN, W. E., BRIDGMON, K. D. Quantitative and Statistical Research Methods. John Wiley & Sons, 2012. ISBN 978-0-470-63182-9.
-
MURRAY, R. Writting for Academic Journals. 2013. ISBN 978-0335263028.
-
O´DWYER, L. M., BERNAUER, J. A. Quantitative Research for the Qualitative Researcher. SAGE Publications, 2014. ISBN 978-1-4129-9779-9.
-
PHILLIPS, E.M., PUGH, D.S. How to get a PhD. 4th edition. Maidenhead: Open University Press, 2005.
-
PICKARD, A.J. Reseach Methods in Information. Second Edition. Facet Publishing, London, 2013.
-
PUNCH, K. F. Úspěšný návrh výzkumu. Praha, 2008. ISBN 978-80-7367-468-7.
-
REICHEL, J. Kapitoly metodologie sociálních výzkumů. Praha: Grada Publishing, a.s., 2009. ISBN 978-80-247-3006-6.
-
RUBIN, H. J., RUBIN, I. S. Qualitative Interviewing: The Art of Hearing Data. SAGE Publications, 2012. ISBN 978-1-4129-7837-8.
-
SAUNDERS, M., LEWIS, P., THORNHILL, A. Research methods for business students. 7th edition. Prentice Hall, 2016. ISBN 978-1-292-01662-7.
-
SEIDMAN, I. Interviewing as Qualitative Research. NY: Teachers College Press, 2013. ISBN 978-0-8077-5404-7.
-
TENSEN, B. Research Strategies for a Digital Age. 2013. ISBN 978-0840028822.
-
THOMAS, G. How to do Your Case Study. SAGE Publications, 2011. ISBN 978-0-85702-563-0.
-
TRANFIELD, D., DENYER, D., SMART, P. Towards a methodology for developing evidence informed management knowledge by means of systematic review. British Journal of Management, Vol. 14, No. 3, 2003.
-
WALLACE, M. AND WRAY, A. Critical Reading and Writing for Postgraduates. London: Sage, 2006. ISBN 978-1-84920-561-0.
-
ZIKMUND, W.G., BABIN, B.J., CARR, J.C., GRIFFIN, M. Business Research Methods, 9th Edition. South-Western Cengage Learning, 2013.
|