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Lecturer(s)
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Course content
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Topics: - Introduction to economic studies. Basic problems of economics organization. Basic methodical habits. - The market and the market mechanism. - Consumer behaviour and demand shaping. - Supply on the products and services market. - The firm under conditions of perfect competition and supply formation. Equilibrium in a perfectly competitive market. - Imperfect competition. - Market of primary production factors and the formation of their prices. - Labour market and wages. - Capital market. Distribution of pension. - Market failure. Impact of state on microeconomic entities.
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Learning activities and teaching methods
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Lecturing, Methods for working with texts (Textbook, book)
- Home preparation for classes
- 45 hours per semester
- Participation in classes
- 18 hours per semester
- Term paper
- 20 hours per semester
- Preparation for examination
- 40 hours per semester
- Preparation for course credit
- 30 hours per semester
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| learning outcomes |
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| Knowledge |
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| explain the basic overview of the economic system, the functioning of the market economy under conditions of perfect and imperfect competition and the decision-making of economic entities. |
| explain the basic overview of the economic system, the functioning of the market economy under conditions of perfect and imperfect competition and the decision-making of economic entities. |
| describe the formation and laws of market demand in various markets for goods and services. |
| describe the formation and laws of market demand in various markets for goods and services. |
| explain consumer decision-making using indifference analysis. |
| explain consumer decision-making using indifference analysis. |
| describe the formation and laws of market supply in the markets of goods and services. |
| describe the formation and laws of market supply in the markets of goods and services. |
| explain the firm's quantity and price decisions under different types of competition. |
| explain the firm's quantity and price decisions under different types of competition. |
| describe the behavior of market entities acting in factor markets. |
| describe the behavior of market entities acting in factor markets. |
| explain the interconnectedness and efficiency of individual markets using general equilibrium principles. |
| explain the interconnectedness and efficiency of individual markets using general equilibrium principles. |
| explain the conditions that establish equilibrium in all markets simultaneously. |
| explain the conditions that establish equilibrium in all markets simultaneously. |
| Skills |
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| assess the behavior of economic entities that create supply or demand in markets. |
| assess the behavior of economic entities that create supply or demand in markets. |
| evaluate the functioning of the market process and the influence of the market structure. |
| evaluate the functioning of the market process and the influence of the market structure. |
| assess and estimate the elasticity of demand. |
| assess and estimate the elasticity of demand. |
| represent and assess the consumer optimum using indifference analysis. |
| represent and assess the consumer optimum using indifference analysis. |
| illustrate and evaluate the profit maximization point under different types of competition. |
| illustrate and evaluate the profit maximization point under different types of competition. |
| use the basic analytical tools of microeconomics to describe and analyze real-world problems while avoiding common analytical errors. |
| use the basic analytical tools of microeconomics to describe and analyze real-world problems while avoiding common analytical errors. |
| assess the implications of changes in demand, costs, market structure and basic changes in government economic policy. |
| assess the implications of changes in demand, costs, market structure and basic changes in government economic policy. |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| Methods for working with texts (Textbook, book) |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Written examination |
| Oral examination |
| Oral examination |
| Written examination |
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Recommended literature
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BERNANKE, B., FRANK, R. H. Ekonomie. Praha, 2003. ISBN 8024704714.
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BESANKO, D., BRAEUTIGAM, R. R., ROCKETT, K. Microeconomics: international student version. 5th ed. Hoboken: Wiley. 2015. ISBN 978-1-118-71638-0.
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DOHNALOVÁ, Z., DOBEŠ, K. Mikroeknomie pro bakalářské studium: cvičebnice. Zlín: Univerzita Tomáše Bati ve Zlíně, 2010. ISBN 978-80-7318-977-8.
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DOHNALOVÁ, Z. Mikroekonomie I: studijní pomůcka pro distanční studium. Zlín: Univerzita Tomáše Bati ve Zlíně, 2011. ISBN 978-80-7318-986-0.
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DOHNALOVÁ, Z. Mikroekonomie. Zlín: Univerzita Tomáše Bati ve Zlíně, 2014. ISBN 978-80-8154-033-2.
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HOLMAN, R. Ekonomie. 6. vydání. V Praze: C.H. Beck, 2016. ISBN 978-80-7400-278-6.
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HOŘEJŠÍ, B., SOUKUPOVÁ, J., MACÁKOVÁ, L., SOUKUP, J. Mikroekonomie. 6. aktualizované a doplněné vydání. Praha: Management Press, 2018. ISBN 978-80-7261-538-4.
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KRUGMAN, P. R., WELLS, R. Microeconomics. 3rd ed.. New York, NY: Worth Publishers, 2013. ISBN 978-1-4292-8342-7.
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MACÁKOVÁ, L. Mikroekonomie: základní kurz. Slaný: Melandrium, 2010. ISBN 978-80-86175-70-6.
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MANKIW, N. G. Zásady ekonomie. Praha: Grada, 2000. ISBN 978-80-7169-891-1.
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PINDYCK, R. S., RUBINFELD, D. L. Microeconomics. Eighth edition. Boston: Pearson, 2015. ISBN 978-1-292-08197-7.
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SAMUELSON, P. A., NORDHAUS, W. D. Ekonomie: 19. vydání. Praha: NS Svoboda, 2013. ISBN 978-80-205-0629-0.
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SCHILLER, B. R. Essentials of economics. 6th ed.. Boston: McGraw-Hill/Irwin, 2007. ISBN 0-07-340279-6.
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SCHILLER, B. R. Mikroekonomie dnes. Brno: Computer Press, 2004. ISBN 80-251-0109-6.
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