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Lecturer(s)
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Tomaštík Marek, Mgr. Ph.D.
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Course content
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1. Introduction to the subject of managerial and crisis communication. Basic concepts. 2. Communication process, communication scheme. Human personality and communication. 3. Verbal and nonverbal communication. 4. Technical means in professional communication. Data collection and sorting 5. Logical construction of a speech or document. 6. Presentation and communication with the audience. Listener engagement, gaining and retaining attention. 7. Working meetings, discussion groups. 8. Problem communication. Occupational behavior. 9. Self-motivation to manage conflict and stressful situations, coping with fear. 10. Current trends and new challenges in crisis communication. Media in crisis communication. 11. Multidimensional conception of risk, needs and reaction of people affected by an emergency. 12. Communication with people affected by the emergency. 13. Practical procedures in crisis communication. Stress and psychohygiene. 14. Common mistakes in communication. Intercultural aspects of crisis communication.
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Activating (Simulation, games, dramatization), Dealing with situational issues - learning in situations
- Home preparation for classes
- 25 hours per semester
- Preparation for examination
- 40 hours per semester
- Participation in classes
- 28 hours per semester
- Preparation for course credit
- 30 hours per semester
- Home preparation for classes
- 50 hours per semester
- Preparation for course credit
- 30 hours per semester
- Preparation for examination
- 40 hours per semester
- Participation in classes
- 15 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of management, crisis management, communication. |
| Knowledge of management, crisis management, communication. |
| Skills |
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| from the general subjects Management, crisis management, knowledge of communication theory and the communication process is required |
| from the general subjects Management, crisis management, knowledge of communication theory and the communication process is required |
| learning outcomes |
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| Knowledge |
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| to use the innovative thinking of Baťa company managers and their founders at the same time |
| to use the innovative thinking of Baťa company managers and their founders at the same time |
| to be able to perceive people and their expressions and needs differently |
| to be able to perceive people and their expressions and needs differently |
| apply listening and professional communication skills |
| apply listening and professional communication skills |
| analyze a crisis situation and create crisis scenarios |
| analyze a crisis situation and create crisis scenarios |
| work with modern crisis communication platforms |
| work with modern crisis communication platforms |
| Skills |
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| carry out an analysis of the crisis situation |
| carry out an analysis of the crisis situation |
| make a selection of the most suitable variant of the crisis scenario and use it |
| make a selection of the most suitable variant of the crisis scenario and use it |
| be able to create a media campaign to bring the entity out of crisis |
| be able to create a media campaign to bring the entity out of crisis |
| determine the calculation costs for a specific crisis scenario |
| determine the calculation costs for a specific crisis scenario |
| manage and cooperate in the creation of a group project in solving a crisis situation in the media area |
| manage and cooperate in the creation of a group project in solving a crisis situation in the media area |
| teaching methods |
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| Knowledge |
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| Dealing with situational issues - learning in situations |
| Activating (Simulation, games, dramatization) |
| Dealing with situational issues - learning in situations |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Activating (Simulation, games, dramatization) |
| Analysis of a presentation |
| Analysis of a presentation |
| Skills |
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| Text analysis |
| Text analysis |
| Exercises on PC |
| Exercises on PC |
| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of seminar paper |
| Analysis of seminar paper |
| Oral examination |
| Written examination |
| Written examination |
| Oral examination |
| Analysis of educational material |
| Analysis of educational material |
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Recommended literature
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ANDRŠOVÁ, Alena. Psychologie a komunikace pro záchranáře: v praxi.. Praha: Grada, 2012. ISBN 978-80-247-4119-2.
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BEDNÁŘ, Vojtěch. Krizová komunikace s médii. Praha: Grada, 2012. ISBN 978-80-247-3780-5.
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BOUCNÍK, Pavel et al. Manuál komunikace pro manažery: externí komunikace s veřejností, klienty a partnery: interní komunikace na pracovišti.. Praha: Forum, 2011. ISBN 978-80-904803-1-5.
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BROŽ, Filip a VODÁČKOVÁ, Daniela. Krizová intervence v kazuistikách.. Praha: Portál, 2015. ISBN 978-80-262-0811-2.
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DLOUHÝ, Martin a kol. Krizová komunikace v zátěžových situacích.. Praha, 2014. ISBN 978-80-87647-12-7.
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EVANGELU, Jaroslava Ester. rizová komunikace: efektivní zvládání krizových a zátěžových situací. Vyd. 1.. Ostrava: Key Publishing, 2013. ISBN 978-80-7418-175-7.
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HOLÁ, Jana. Interní komunikace v teorii a praxi.. Univerzita Pardubice, 2017. ISBN 978-80-7560-099-8.
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Chalupa Radek. Efektivní krizová komunikace: pro všechny manažery a PR specialisty.. Praha: Grada,, 2012. ISBN 978-80-247-4234-2.
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KOVAŘÍKOVÁ, Jarka. Interní komunikace je nutnost!.. Praha: Siria, 2016. ISBN 978-80-906367-0-5.
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KUBÁLEK, Tomáš, KUBÁLKOVÁ, Markéta a TOPOLOVÁ, Ivana. Efektivní komunikace a prezentace.. Praha: Oeconomica, nakladatelství VŠE, 2017. ISBN 978-80-245-2230-2.
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ŘEHOŘ, Petr. Manažerská komunikace.. České Budějovice: Jihočeská univerzita v Českých Budějovicích, 2012. ISBN 978-80-7394-394-3.
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VOJČEKOVÁ, Katarína. Jak ukončit vnitřní i vnější konflikty inovační komunikační technikou?: komunikovat inovační komunikační technikou.. Planá u Mariánských Lázní, 2017. ISBN 978-80-906999-1-5.
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Vymětal, Štěpán. Krizová komunikace a komunikace rizika. Vyd. 1. Praha : Grada, 2009. ISBN 978-80-247-2510-9.
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ZÁBORCOVÁ, Milada. Jak projít životními krizemi k životním výhrám.. Praha: Grada, 2017. ISBN 978-80-271-0450-5.
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