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Lecturer(s)
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Tomaštík Marek, Mgr. Ph.D.
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Course content
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1. Introduction to organizational crisis management. 2. The crisis and its macroeconomic and historical context. 3. Business crisis and economic crisis. Models of crisis development in organizations. 4. Development of crises and economic diagnosis of the crisis and its solution. Anatomy of a crisis. 5. Economic diagnosis of the crisis. 6. Methods of solving an acute crisis. 7. Assessing the level of viability of the organization. 8. Insolvency Act. 9. Crisis scenario and plans. 10. Carriers of crisis management. 11. Innovation in crisis management. 12. Crisis communication. 13. Conflicts and their resolution in times of crisis. 14. Value of property and its valuation.
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming)
- Home preparation for classes
- 50 hours per semester
- Preparation for examination
- 40 hours per semester
- Preparation for course credit
- 30 hours per semester
- Participation in classes
- 56 hours per semester
- Participation in classes
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| Subject ties together on created economics thinking of student and its gained knowledge from basis of crisis management. |
| Subject ties together on created economics thinking of student and its gained knowledge from basis of crisis management. |
| Skills |
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| Knowledge of management, economics, risk management. |
| Knowledge of management, economics, risk management. |
| learning outcomes |
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| Knowledge |
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| clarify the emergence of a crisis in the organization, analyze the effects of the crisis on the organization |
| clarify the emergence of a crisis in the organization, analyze the effects of the crisis on the organization |
| Describe a crisis in an organization |
| Describe a crisis in an organization |
| Find the optimal solution for an organization in crisis |
| Find the optimal solution for an organization in crisis |
| vytvořit krizový scénář záchrany organizace v krizi |
| vytvořit krizový scénář záchrany organizace v krizi |
| to find a suitable form of communication of an organization in crisis with its internal and external environment |
| to find a suitable form of communication of an organization in crisis with its internal and external environment |
| explain the basic theses of Act No. 182/2006 Coll. About bankruptcy and methods of solving it (Insolvency Act) |
| explain the basic theses of Act No. 182/2006 Coll. About bankruptcy and methods of solving it (Insolvency Act) |
| Skills |
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| analyze the nature of the crisis in the organization |
| analyze the nature of the crisis in the organization |
| propose a solution to the crisis in the organization |
| propose a solution to the crisis in the organization |
| write crisis scenarios for key processes in the organization |
| write crisis scenarios for key processes in the organization |
| draw up an organization rescue plan and a crisis communication scenario |
| draw up an organization rescue plan and a crisis communication scenario |
| submit a proposal for insolvency proceedings |
| submit a proposal for insolvency proceedings |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
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| Practice exercises |
| Practice exercises |
| assessment methods |
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| Knowledge |
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| Composite examination (Written part + oral part) |
| Composite examination (Written part + oral part) |
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Recommended literature
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ANTUŠÁK, Emil. Krizová připravenost firmy.. Praha Wolters Kluwer, 2013. ISBN 978-80-7357-983-8.
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Bednář, Vojtěch. Vedení v krizi : jak zvládnout zaměstnance v nesnadných časech. Praha : Management Press, 2022. ISBN 978-80-7261-592-6.
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Bernstein, Jonathan. Manager's Guide to Crisis Management. New York: McGraw-Hill Education, 2011. ISBN 978-007-1769-495.
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Goroza, Vladimír. Krízový manažment podniku.. Praha Wolters Kluwer, 2017. ISBN 978-80-7552-805-6.
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KARÁSEK, Petr. Léčení firem v krizi: krizové řízení z pohledu manažera, který vedl záchranu značky Tatra.. Praha: Grada, 2017. ISBN 978-80-271-0681-3.
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Mikušová, Marie, Papalová, Marcela. Krizový management. Ostrava: VŠB-TU Ostrava, 2014. ISBN 978-80-248-3604-1.
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Půlpánová, Karolína. Ozdravné postupy a řešení krize bank. raha : Leges, 2022. ISBN 978-80-7502-614-9.
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Rais, Roman. Specifika krizového managementu. Vyd. 1. Ostrava : Key Publishing, 2007. ISBN 978-80-87071-11-3.
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Rolínek, Ladislav a kol. Krize malých a středních podniků, příčiny a jejich řešení.. Praha Wolters Kluwer, 2016. ISBN 978-80-7552-448-5.
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Smejkal, Vladimír a Rais, Karel. Řízení rizik ve firmách a jiných organizacích. 2013. ISBN 978-80-247-4644-9.
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Sýkora, Jaroslav. Chování člověka v krizových situacích. Vyd. 1. Zlín : Univerzita Tomáše Bati ve Zlíně, 2009. ISBN 978-80-7318-826-9.
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Šefčík, Vladimír. Analýza rizik. Zlín, 2009. ISBN 978-80-7318-696.
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ŠEFČÍK,V., M. Tomek, M.Hruška . Krizové řízení v malých a středních podnicích. Zlín, 2009. ISBN 978-80-7318-867-2.
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TICHÝ, M. Ovládání rizika. Analýza a management. Praha, 2006.
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Zuzák, R. Krizový management. Praha: Vysoká škola ekonomie a managementu, 2014. ISBN 978-80-87839-25-6.
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Zuzák, R. Krizový management. Praha, 2015. ISBN 978-80-87839-52-2.
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