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Lecturer(s)
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Tomaštík Marek, Mgr. Ph.D.
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Course content
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1. The history of the Bať family, its introduction, the beginnings of the business. Basic concepts. 2. Uherské Hradiště and the beginnings of Baťa's business. 3. Development of the Baťa company from the beginning of the First World War to 1928. 4. The Baťa company in the years 1928 to 1945. 5. The crisis and the Baťa company. 6. Personnel management of the company Baťa. 7. Salary and incentive system of the Baťa company. 8. Planning in the Bata company. 9. Production and its management in the company Baťa. 10. Logistics of the Baťa company. 11. Research and development in the company Baťa. 12. Marketing and communication in the company Baťa. 13. Education and training in the company Baťa. 14. Baťa company management system.
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Learning activities and teaching methods
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- Preparation for course credit
- 15 hours per semester
- Participation in classes
- 28 hours per semester
- Home preparation for classes
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of management, crisis management, business economics, a basic overview of the history of the late 19th and 20th centuries. |
| Knowledge of management, crisis management, business economics, a basic overview of the history of the late 19th and 20th centuries. |
| Skills |
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| not specified |
| not specified |
| learning outcomes |
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| Knowledge |
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| to characterize the individual stages of the development of the company Baťa, a.s. |
| to characterize the individual stages of the development of the company Baťa, a.s. |
| to characterize the personality of the company's founder Tomáš Bata |
| to characterize the personality of the company's founder Tomáš Bata |
| know and describe the principles of the Baťa company management system |
| know and describe the principles of the Baťa company management system |
| describe the advantages of Bať's management system |
| describe the advantages of Bať's management system |
| to compare Bať's management system with similar systems of that time and today |
| to compare Bať's management system with similar systems of that time and today |
| Skills |
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| conduct investigative research in the archive |
| conduct investigative research in the archive |
| read and analyze archival sources created by the activities of the Baťa company |
| read and analyze archival sources created by the activities of the Baťa company |
| perform a comparison of economic and logistic planning during the existence of Bať's management system and current systems |
| perform a comparison of economic and logistic planning during the existence of Bať's management system and current systems |
| compare approaches to ergonomics and logistics in the past and the present |
| compare approaches to ergonomics and logistics in the past and the present |
| to use the innovative thinking of Baťa company managers and their founders at the same time |
| to use the innovative thinking of Baťa company managers and their founders at the same time |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Analysis of educational material |
| Analysis of educational material |
| Qualifying examination |
| Qualifying examination |
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Recommended literature
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Baťa, Jan Antonín. Budujme stát. 2. rozš. vyd. Ve Zlíně : Tisk, 1938.
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Baťa, Jan Antonín. Spolupráce : Výbor z článků a projevů v letech 1920-1936 : [Vydáno pro spolupracovníky závodů Baťa a.s.]. Zlín : Tisk, 1936.
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Baťa, T. Úvahy a projevy. Zlín, 2018. ISBN 978-80-906540-5-1.
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Baťa, Tomáš. Zámožnost všem. 6. vyd. [Zlín] : Pavel Krejčíř a Stanislav Nováček, 2007. ISBN 978-80-239-8706-5.
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Kostka, Karel. Hydraulika. Praha : Technicko-vědecké vydavatelství, 1951.
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KŘEČEK, S. Pracoval jsem u Baťů. Praha : Český komitét pro vědecké řízení, 1992. ISBN 80-02-00938-X.
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Lehár, Bohumil. Dějiny Baťova koncernu (1894-1945). Vyd. 1. Praha : Státní nakladatelství politické literatury, 1960.
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RYBKA, Z. Principles of the Bata Management System. Zlín: Nadace Tomáše Bati, 2017. ISBN 978-80-906540-3-7.
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Rybka, Z. Základní zásady Baťova systému řízení. Zlín, 2016. ISBN 978-80-906540-1-3.
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Vaňhara, J. Příběh jednoho muže a jednoho města, Zlín : J. Vaňhara. 1994.
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Zelený, M., Košturiak,J. To vám byl divný svět. Praha : NLN, Nakladatelství Lidové noviny, 2012. ISBN 978-80-7422-171-2.
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