Course: Project Management in Practice

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Course title Project Management in Practice
Course code KUMK/XPMIP
Organizational form of instruction Lecture + Seminar
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction English
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
  • Gamalová Kamila, Mgr. MBA
Course content
- History and development of public relations - Forms of public relations - Objectives and target groups of PR - Fundamentals of press relations - Rules regarding the press releases - Preparation of press conference - Internal public relations - External public relations - Events - Public relations in marketing communications

Learning activities and teaching methods
Monologic (Exposition, lecture, briefing), Practice exercises
  • Home preparation for classes - 20 hours per semester
  • Participation in classes - 28 hours per semester
  • Preparation for examination - 50 hours per semester
  • Home preparation for classes - 28 hours per semester
Learning outcomes
This course encourages students to use project management theory in practice. It is based on practical examples, case studies and role playing. Students will improve their communication and team work skills; they will learn how to negotiate with sponsor and how to create an efficient team among. They will also learn about different techniques of leadership.
The student understands the importance of communication, is able to analyze the needs of target groups and knows the rules of Czech grammar.
Basic knowledge of individual forms of marketing communications.

Assessment methods and criteria
Oral examination, Preparation of a presentation

- Minimum 50% attendance at seminars - Active participation. - Completion and presentation of the seminar work + writed examination. The result of a subject examination is expressed on a six-point scale: A "výborně" (i.e. "excellent"), B "velmi dobře" (i.e. "very good"), C "dobře" (i.e. "good"), D "uspokojivě" (i.e. "satisfactory"), E "dostatečně" (i.e. "sufficient"), F "nedostatečně" (i.e. "fail").
Recommended literature
  • Armstrong, M. How to be an even better manager: a complete A-Z of proven techniques and essential skills. Praha : Victoria Publishing, 1995.
  • Caywood, Clarke L. Public relations : řízená komunikace podniku s veřejností. 1. vyd. Brno : Computer Press, 2003. ISBN 8072268864.
  • Clemente, Mark N. Slovník marketingu. Vyd. 1. Brno : Computer Press, 2004. ISBN 8025102289.
  • Čepelka, Oldřich. Průvodce neziskovým sektorem Evropské unie. Vyd. 1. Liberec : Omega, 2003. ISBN 8090237630.
  • Deirdre Breakenridge. PR 2.0 New Media, New Tools, New Audiences. New Jersey, 2008. ISBN 0-32-151007-0.
  • L'Etang, Jacquie. Public relations : základní teorie, praxe, kritické přístupy. Vyd. 1. Praha : Portál, 2009. ISBN 978-80-7367-596-7.
  • McCombs, Maxwell E. Agenda setting : nastolování agendy: masová média a veřejné mínění. Vyd. 1. Praha : Portál, 2009. ISBN 978-80-7367-591-2.
  • Phillips, David. Online public relations. Praha : Grada, 2003. ISBN 8024703688.
  • Scott, David Meerman. Nová pravidla marketingu a PR : naučte se využívat vydávání zpráv, blogy, podcasty, virální marketing a online média pro přímé oslovení zákazníků. Vyd. 1. Brno : Zoner Press, 2008. ISBN 978-80-86815-93-0.
  • Svoboda, V. Public relations moderně a účinně. Grada Publishing, 2006.
  • Svoboda, V. Základy public relations. Zlín: UTB, 2004. ISBN 80-7318-172-X.
  • Svoboda, Václav. Základy public relations. Vyd. 2. Zlín : Univerzita Tomáše Bati, 2004. ISBN 807318043X.
  • Vysekalová, Jitka. Image a firemní identita. 1. vyd. Praha : Grada, 2009. ISBN 978-80-247-2790-5.

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester