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Lecturer(s)
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Pavelka Jiří, prof. PhDr. CSc.
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Course content
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-- communicative-pragmatic basis of culture, assumptions of communication, basic categories and components of human communication criteria for classifying communication systems, communication as a system, communication technologies - periodisation and development of human communication - mass communication and mass media - the emergence of mass communication media - new digital media - new media and social change: technological determinism, information society, diffusion and adoption of new media, new media and social inequalities - social life on nline and offline
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Learning activities and teaching methods
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Lecturing, Analysis of a presentation, Analysis of a work of art
- Participation in classes
- 10 hours per semester
- Term paper
- 35 hours per semester
- Preparation for course credit
- 45 hours per semester
- Home preparation for classes
- 60 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| knowledge of the development of human communication |
| knowledge of the development of human communication |
| knowledge of communication prerequisites |
| knowledge of communication prerequisites |
| knowledge of the role of individual types of communication |
| knowledge of the role of individual types of communication |
| knowledge of media development as a prerequisite for communication |
| knowledge of media development as a prerequisite for communication |
| knowledge of the artistic dimension of communication |
| knowledge of the artistic dimension of communication |
| Skills |
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| explain the prerequisites for the emergence of communication |
| explain the prerequisites for the emergence of communication |
| explain the significance of communication development milestones |
| explain the significance of communication development milestones |
| analyze a work of art as a communication |
| analyze a work of art as a communication |
| explain the role of media in communication |
| explain the role of media in communication |
| analyze specific communication using communication models |
| analyze specific communication using communication models |
| teaching methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of a presentation |
| Analysis of a presentation |
| Lecturing |
| Lecturing |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Knowledge |
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| Oral examination |
| Written examination |
| Written examination |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Oral examination |
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Recommended literature
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BARAN, Stanley J.& Dennis K. DAVIS. Mass Communication Theory: Foundations, Ferment, and Future. 2015. ISBN 978-1-285-05207-6.
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FELLOW, Anthony R. American media history. 2013. ISBN 9781111348120.
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Chandler, Daniel, Munday, Rod. A dictionary of media and communication. Oxford, 2020. ISBN 978-0-19-884183-8.
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ROSENBERRY, Jack a Lauren A. VICKER. Applied mass communication theory: a guide for media practitioners. 2017. ISBN 9781134974214.
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