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Lecturer(s)
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Weberová Dagmar, doc. PhDr. Ph.D., MBA.
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Course content
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The course will cover the following topics from the field of marketing communications: - corporate identity, - logo, - brand, - market research, - customer profile, - data collection, - marketing plan, - creating ads, - distribution channels, - telemarketing, - direct marketing, - PR, - sponsoring, - trade fairs, etc. The course will also cover the following areas from business English: - company start-up - business and gender - telephoning in a company - company histories - the spirit of enterprise - headhunting
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Methods for working with texts (Textbook, book), Practice exercises, Text analysis, Individual work of students, Students working in pairs, Dealing with situational issues - learning in situations
- Home preparation for classes
- 30 hours per semester
- Preparation for course credit
- 30 hours per semester
- Participation in classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| Upper-intermediate level of English. |
| Upper-intermediate level of English. |
| learning outcomes |
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| Marketing terms |
| Marketing terms |
| Market research vocabulary |
| Market research vocabulary |
| Advertising terms |
| Advertising terms |
| Media vocabulary |
| Media vocabulary |
| Expressions referring to promotional tools |
| Expressions referring to promotional tools |
| Skills |
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| Mastering expressions used in the area of marketing |
| Mastering expressions used in the area of marketing |
| Using appropriate terms to provide an accurate description of market research |
| Using appropriate terms to provide an accurate description of market research |
| Increasing understanding of professional texts |
| Increasing understanding of professional texts |
| Accurate applying of business terms with focus on marketing, promotion, advertising, and the media |
| Accurate applying of business terms with focus on marketing, promotion, advertising, and the media |
| Improving overall business communication |
| Improving overall business communication |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Methods for working with texts (Textbook, book) |
| Students working in pairs |
| Students working in pairs |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Text analysis |
| Text analysis |
| Individual work of students |
| Individual work of students |
| Practice exercises |
| Practice exercises |
| Methods for working with texts (Textbook, book) |
| assessment methods |
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| Written examination |
| Written examination |
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Recommended literature
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Farrall, Cate. Professional English in use : marketing. 1st pub. Cambridge : Cambridge University Press, 2008. ISBN 978-0-521-70269-0.
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