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Lecturer(s)
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Göttlichová Marcela, PaedDr.
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Course content
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1. Introductory lesson - introduction to the content and structure of the course, literary sources, requirements for completing the course. 2. Aesthetics: branches of aesthetics (philosophical, psychological, sociological, intercultural, comparative, etc.), media aesthetics - the relationship between art and mass media. 3. Art - the basic form of human cognition of the world, testimony to the aesthetic relationship of humans to the world. 4. Art - a specific form of human communicative behavior, the work of art as a medium of communication. 5. Semiotics and visual representation. 6. Ways of seeing 1: hidden ideologies in visual images. 7. Ways of seeing 2: The work of art in the age of mechanical reproduction. 8. Classical art vs. audiovisual media. 9. Culture - from high culture to popular culture, high and low (decadent) art. 10. Consumer culture and pop art. 11. The power of public art 12. The work of art as a commodity and media product. 13. Art and advertising - creativity in advertising.
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Preparation for course credit
- 25 hours per semester
- Term paper
- 25 hours per semester
- Home preparation for classes
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisites are not set |
| Prerequisites are not set |
| Prerequisities are not set. |
| Skills |
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| Prerequisites are not set |
| Prerequisites are not set |
| learning outcomes |
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| Knowledge |
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| Aesthetics from the point of view of a scientific discipline - basic concepts, branches and specifics |
| Aesthetics from the point of view of a scientific discipline - basic concepts, branches and specifics |
| Culture and art - theory of art, art as a tool of communication |
| Culture and art - theory of art, art as a tool of communication |
| Classical Art Vs. audiovisual media |
| Classical Art Vs. audiovisual media |
| High and low culture |
| High and low culture |
| Contemporary art and new (digital) media |
| Contemporary art and new (digital) media |
| Skills |
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| Aesthetic perception and the ability to have an aesthetic relationship with reality |
| Aesthetic perception and the ability to have an aesthetic relationship with reality |
| The ability to uncover the values of works of art throughout history |
| The ability to uncover the values of works of art throughout history |
| Conscious identification of visual imagery with the ability to evoke visual imagery |
| Conscious identification of visual imagery with the ability to evoke visual imagery |
| Ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
| Ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
| Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
| Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Analysis of a presentation |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Experience (self-experience) |
| Experience (self-experience) |
| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Skills |
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| Analysis of a work of art |
| Analysis of a work of art |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Experience (self-experience) |
| Experience (self-experience) |
| assessment methods |
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| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Written examination |
| Preparation of a presentation |
| Written examination |
| Preparation of a presentation |
| Analysis of educational material |
| Analysis of educational material |
| Systematic observation of the student |
| Systematic observation of the student |
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Recommended literature
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ARNASON, Harvard H.; MANSFIELD, Elizabeth C. History of Modern Art: Painting, Sculpture, Architecture, Photography. 7th ed.. New Jersey: Pearson Education, Inc., 2013. ISBN 978-0205955480.
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BARKER, Chris; JANE, Emma A. Cultural Studies: Theory and Practice. 5th ed.. London: SAGE Publications Ltd., 2016. ISBN 978-1473919457.
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BAUDRILLARD, Jean. The Conspiracy of Art. New York: SEMIOTEXT(E),, 2005. ISBN 1584350288.
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BERGER, John. Ways of Seeing. London: Penguin Books, 2008. ISBN 014103579X.
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BLANCHÉ, Ulrich. Banksy: Urban Art in a Material World. Marburg: Tectum Verlag, 2016. ISBN 3828835414.
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BOLTER, J. David. The digital plenitude: the decline of elite culture and the rise of new media. Cambridge: The MIT Press, 2019. ISBN 9780262352505.
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Bruno, Giuliana. Surface: matters of aesthetics, materiality, and media. Chicago: University of Chicago Press., 2014. ISBN 9780226104942.
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CAMPBELL, Richard; MARTIN, Christopher R. a FABOS, Bettina. Media & Culture: An Introduction to Mass Communication. Boston: Bedford/St. Martin?s, 2021. ISBN 978-1-319-24493-4.
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CIPRANOV, Denis a KULKA, Tomáš. Co je umění?: Texty angloamerické estetiky 20. století. Červený Kostelec: Nakladatelství Pavel Mervart, 2011. ISBN 978-80-87378-46-5.
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E-LEARNING SUPPORT INITIATIVE. Understanding Media and Culture: An Introduction to Mass Communication. Minnesota: University of Minnesota Libraries Publishing. 2016.
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FOSTER, Hal. et al. Umění po roce 1900: Modernismus, antimodernismus, postmodernismus. Praha: Slovart CZ, s.r.o., 2015. ISBN 978-80-73919-75-7.
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Gombrich, E. H. Umění a iluze: studie o psychologii obrazového znázorňování. Praha: Argo, 2019. ISBN 978-80-257-3031-7.
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KALNICKÁ, Zdeňka. Interpretace. Červený Kostelec: Nakladatelství Pavel Mervart, 2020. ISBN 978-80-7465-397-1.
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KULKA, Tomáš. Umění a kýč. Praha: Leda, 2022. ISBN 978-80-7335-778-8.
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MANCOFFOVÁ, Debra N. Tajemství ve výtvarném umění. Praha: Volvox Globator, 2021. ISBN 978-80-7511-618-5.
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MITCHELL, W. J. T. What Do Pictures Want?: The Lives and Loves of Images. Chicago: University Of Chicago Press, 2005. ISBN 9780226245904.
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PANOFSKI, Erwin. Význam ve výtvarném umění. Praha: Malvern. Praha: Malvern, 2021. ISBN 978-80-75303-02-8.
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PERILÁKOVÁ, Eva. Nádej umenia v dobe hyperestetiky: Antropologické aspekty súčasného umenia. Červený Kostelec: Nakladatelství Pavel Mervart, 2021. ISBN 978-80-7465-473-2.
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RITZER, George. The McDonaldization of society. 10th Edition. Los Angeles: SAGE Publications, Inc., 2021. ISBN 978-1-5443-9801-3.
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SOUČKOVÁ, Ema. Stručné dějiny výtvarného umění. Praha: Vysoká škola kreativní komunikace, s.r.o., 2021. ISBN 978-80-908049-3-7.
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STOKES, Jane C. How to Do Media and Cultural Studies. 3nd Edition. Los Angeles: SAGE Publications, 2013. ISBN 978-1-5264-2775-5.
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WÖLFFLIN, Heinrich. Základní pojmy dějin umění (Kunstgeschichtliche Grundbegriffe). Praha: Academia, 2020. ISBN 978-80-2003-104-4.
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ZAHRÁDKA, Pavel. Estetika na přelomu milénia. Brno: Barrister & Principal, 2012. ISBN 978-80-87474-11-2.
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