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Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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Answering the questions posed by the Examination committee.
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Learning activities and teaching methods
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Individual work of students
- Home preparation for classes
- 300 hours per semester
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| prerequisite |
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| Knowledge |
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| Fulfillment of all requirements according to the study regulations. |
| Fulfillment of all requirements according to the study regulations. |
| learning outcomes |
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| knowledge of marketing communication theory |
| knowledge of marketing communication theory |
| detailed knowledge of all items of the marketing communication mix |
| detailed knowledge of all items of the marketing communication mix |
| knowledge of fields related to marketing communication |
| knowledge of fields related to marketing communication |
| Skills |
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| explain the issue of marketing communication |
| explain the issue of marketing communication |
| apply the theory of marketing communication in practice |
| apply the theory of marketing communication in practice |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| Skills |
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| Individual work of students |
| Individual work of students |
| assessment methods |
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| Knowledge |
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| Oral examination |
| Oral examination |
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Recommended literature
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Viz literatura k jednotlivým předmětům. See courses.
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