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Lecturer(s)
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Göttlichová Marcela, PaedDr.
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Course content
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The subject content is to present the possibilities of teamwork in social projects of non-profit nature. It is a purely practical course aimed at direct application of the acquired theoretical knowledge and skills into practice. The emphasis is on the systematic theoretical solution of all phases of the marketing process as well as on their practical implementation. The contact hours are primarily oriented towards communication between teams in the pre-project, project and post-project phases, possible solutions to crisis situations and the search for new ways and possibilities to meet the project goal, as well as to promote creativity in continuity with the design, preparation and actual implementation of projects, which presents an important part of the course content. The basis of the course is the project-based method of teaching based on pragmatic pedagogy and the principle of instrumentalism, the essence of which is to direct students towards an independent approach to project development, towards gaining experience on the basis of practical activities (experimentation) and towards strengthening students' motivation and cooperative learning on the basis of teamwork.
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Learning activities and teaching methods
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Teamwork
- Home preparation for classes
- 112 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisites are not set |
| Prerequisites are not set |
| Prerequisites are not set |
| Prerequisites are not set |
| Skills |
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| Prerequisites are not set |
| Prerequisites are not set |
| Prerequisites are not set |
| Prerequisites are not set |
| learning outcomes |
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| Knowledge |
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| The student is able to apply the theoretical knowledge and skills in the area of marketing communications and project management in specific enviroment. The student has knowledge about organizations in the non-profit sector and is able to process and realize projects of non-profit organizations in the current social context of partner evnironment. The studnet is able to theoretically solve all stages of the marketing process and apply them in practice. |
| The student is able to apply the theoretical knowledge and skills in the area of marketing communications and project management in specific enviroment. The student has knowledge about organizations in the non-profit sector and is able to process and realize projects of non-profit organizations in the current social context of partner evnironment. The studnet is able to theoretically solve all stages of the marketing process and apply them in practice. |
| Upon completion of the course, the student demonstrates knowledge in: |
| Upon completion of the course, the student demonstrates knowledge in: |
| 1. Addressing social projects of a non-profit nature |
| 1. Addressing social projects of a non-profit nature |
| 2. Systematic theoretical solution of all phases of the marketing process |
| 2. Systematic theoretical solution of all phases of the marketing process |
| 3. Posouzení rizik a komunikace |
| 3. Posouzení rizik a komunikace |
| 4. Collective problem solving |
| 4. Collective problem solving |
| 5. Teamwork |
| 5. Teamwork |
| Skills |
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| Upon completion of the course, the student demonstrates the skills: |
| Upon completion of the course, the student demonstrates the skills: |
| 1. Versatility and flexibility |
| 1. Versatility and flexibility |
| 2. Perception and creativity |
| 2. Perception and creativity |
| 3. Ability to learn from mistakes |
| 3. Ability to learn from mistakes |
| 4. Application of previous theoretical knowledge in practice |
| 4. Application of previous theoretical knowledge in practice |
| 5. Connection with the social environment and the issue based on the necessary perception |
| 5. Connection with the social environment and the issue based on the necessary perception |
| teaching methods |
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| Knowledge |
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| Teamwork |
| Teamwork |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Self-reflection |
| Self-reflection |
| Experience (self-experience) |
| Experience (self-experience) |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Systematic observation of the student |
| Systematic observation of the student |
| Analysis of the student's performance |
| Conversation |
| Conversation |
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Recommended literature
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Bačuvčík, Radim. Marketing neziskových organizací. Zlín: VeRBuM, 2011. ISBN 978-80-87500-01-9.
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Bruce, Andy, Langdon, Ken. Řízení projektu. Nakladatel: SLOVART, 2003. ISBN 80-7209-385-1.
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Čepelka, Oldřich. Práce s veřejností v nepodnikatelském sektoru. Vyd. 1. Liberec : Nadace Omega, 1997. ISBN 80-902376-0-6.
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Doležal, Jan a kol. 5 kroků k úspěšnému projektu. Praha: Grada Publishing, a.s., 2013. ISBN 978-80-247-4631-9.
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Duben, R. Neziskové organizace I. a II., skripta. Jindřichův Hradec : Jihočeská univerzita, 2003. ISBN 80-7040-195-8.
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Hannagan, Tim. Marketing pro neziskový sektor. Vyd. 1. Praha : Management Press, 1996. ISBN 80-85943-07-7.
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Chvalovský, Václav. Řízení projektů aneb překážkový běh na dlouhou trať. 2021. ISBN 978-80-7357-085-9.
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Kolajová, Lenka. Týmová spolupráce: Jak efektivně vést tým pro dosažení nejlepších výsledků. Praha: Grada Publishing, a.s., 2006. ISBN 80-247-1764-6.
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Němec, Petr. Public relations : praxe komunikace s veřejností. 1. vyd. Praha : Management Press, 1996. ISBN 8085943204.
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Němec, Petr. Public relations : zásady komunikace s veřejností. Vyd. 1. Praha : Management press, 1993. ISBN 80-85603-26-8.
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Newton, Richard. Úspěšný projektový manažer. Praha: Grada Publishing, a.s., 2008. ISBN 978-80-247-2544-4.
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Putnová, Anna. Etické řízení ve firmě : nástroje a metody : etický a sociální audit. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1621-3.
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Rektořík, J. Ekonomika a řízení neziskových organizací. Brno : MU, 1998. ISBN 80-210-1810-0.
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Rektořík, Jaroslav. Ekonomika a řízení odvětví technické infrastruktury. Praha: Ekopress, s.r.o., 2012. ISBN 978-80-86929-79-8.
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Rektořík, Jaroslav. Organizace neziskového sektoru. Základy ekonomiky, teorie a řízení. Praha: Ekopress, s.r.o., 2007. ISBN 978-80-86929-25-5.
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Robson, Mike. Skupinové řešení problémů. Victoria Publishing, 1995. ISBN 80-85865-32-7.
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Šedivý, Marek a Medlíková, Olga. Public relations, fundraising a lobbing pro neziskové organizace. Praha: Grada Publishing, a.s., 2012. ISBN 978-80-247-4040-9.
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Šedivý, Marek a Medlíková, Olga. Úspěšná nezisková organizace. Praktická příručka pro neziskové organizace.. Praha: Grada Publishing, a.s., 2017. ISBN 978802710249-5.
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Taylor, James. Začínáme řídit projekty. Nakladatel: Computer Press, 2007. ISBN 978-80-251-1759-0.
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Tracy, Brian. Snězte tu žábu!: 21 rad, jak v co nejkratším čase udělat co nejvíce. Olomouc: ANAG, 2017. ISBN 978-80-7554-099-7.
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