|
Lecturer(s)
|
-
Staňková Pavla, doc. Ing. Ph.D.
-
Pavelka Jiří, prof. PhDr. CSc.
|
|
Course content
|
- communicative-pragmatic basis of culture, assumptions of communication, basic categories and components of human communication criteria for classifying communication systems, communication as a system, communication technologies - periodisation and development of human communication - mass communication and mass media - the emergence of mass communication media - new digital media - new media and social change: technological determinism, information society, diffusion and adoption of new media, new media and social inequalities - social life on nline and offline
|
|
Learning activities and teaching methods
|
Lecturing, Analysis of a presentation, Analysis of a work of art
- Participation in classes
- 10 hours per semester
- Term paper
- 20 hours per semester
- Home preparation for classes
- 90 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
|---|
| to describe the development of human communication |
| to describe the development of human communication |
| to explain the communication prerequisites |
| to explain the communication prerequisites |
| to name and to explain the role of individual types of communication |
| to name and to explain the role of individual types of communication |
| to describe the media development as a prerequisite for communication |
| to describe the media development as a prerequisite for communication |
| to characterize the artistic dimension of communication |
| to characterize the artistic dimension of communication |
| Skills |
|---|
| to explain the prerequisites for the emergence of communication |
| to explain the prerequisites for the emergence of communication |
| to explain the significance of communication development milestones |
| to explain the significance of communication development milestones |
| to analyze a work of art as a communication |
| to analyze a work of art as a communication |
| to explain the role of media in communication |
| to explain the role of media in communication |
| to analyze specific communication using communication models |
| to analyze specific communication using communication models |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecturing |
| Lecturing |
| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of a presentation |
| Analysis of a presentation |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
|---|
| Knowledge |
|---|
| Oral examination |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Oral examination |
| Written examination |
| Written examination |
|
Recommended literature
|
-
BARAN, Stanley J.& Dennis K. DAVIS. Mass Communication Theory: Foundations, Ferment, and Future. 2015. ISBN 978-1-285-05207-6.
-
FELLOW, Anthony R. American media history. 2013. ISBN 9781111348120.
-
Chandler, Daniel, Munday, Rod. A dictionary of media and communication. Oxford, 2020. ISBN 978-0-19-884183-8.
-
ROSENBERRY, Jack a Lauren A. VICKER. Applied mass communication theory: a guide for media practitioners. 2017. ISBN 9781134974214.
|